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Louise Trotter

Creative Director, Joseph

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The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.


Louise Trotter is the creative director of British label Joseph. Under her leadership, Joseph’s own line has become more fashion forward, offering its interpretation of recent trends alongside the classic silhouettes that made founder Joseph Ettedgui successful.

The Sunderland-born designer studied marketing and design at Newcastle Polytechnic. Much of her early career was spent at British high street favourite Whistles, where she eventually became buying and design director. She then relocated stateside to take up the vice-president of womenswear design at Gap in New York. After that she became head of womenswear at Calvin Klein , before taking a design role at Tommy Hilfiger .

She joined British brand Jigsaw as creative director in 2007, with her first collection for the label, which was well received by the fashion press, debuting in autumn of that year. In 2009, she took the helm at Joseph, succeeding the brand’s founder Joseph Ettedgui, who died in 2010.

In 2014 Trotter debuted a Joseph womenswear catwalk show during London Fashion Week, which lent the multi-brand retailer’s own label more authority.

Today, Joseph’s own brand is the beating heart of the business, accounting for 87 percent of the company’s global sales in 2015. While some retailers produce private labels as a way to cover the cost of selling designer brands at low margins, Joseph’s private label has been a vehicle for international expansion.

Trotter splits her time between London and Paris, where Joseph’s design studios are based.




Creative Director

2009 - Present




Creative Director

2007 - 2009


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United Kingdom

United Kingdom


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