Appointed as the global creative make-up and colour director for Chanel at the start of 2015, Pica is the first director since the departure of Peter Phillips to Dior. Known for her use of bold, jewel-like colours and statement lipsticks, Pica is part of a new generation of artists disrupting the makeup industry.
Born in Naples, Italy, Pica moved to London over a decade ago to pursue a dream of being a make-up artist that she had nurtured through her teenage years. After a training course at Greasepoint Make Up Academy, she started working as an assistant, landing a job with Charlotte Tilbury for three years.
Since the decision to work freelance in 2008, Pica has rapidly ascended the ranks, working with models like Kate Moss , Lara Stone, Cara Delevingne and Jordan Dunn and on editorials and covers for British Vogue, Vogue Paris, Vogue Italia, Interview, Dazed and Confused, and i-D. Her advertorial portfolio includes brands such as Armani, Dolce & Gabbana, Aquascutum and, most recently, Louis Vuitton ’s Autumn/Winter 2015 Series 3 campaign, starring Alicia Vikander and Jennifer Connolly. Pica has also created runway looks for designers like Roksanda Ilincic, Henry Holland and Peter Pilotto .
Pica is often praised for her innovative use of colour palettes and thoroughly modern take on beauty, as well as her talent for creating natural, fresh-faced looks and impossibly dewy skin. She is part of a group of up and coming contemporaries, including Lisa Eldridge and Yadim, who are making waves from their newly appointed positions of power.
As Chanel’s first ever global creative make-up and colour director she is responsible for developing new products for the beauty line, as well as playing a part in the creation for Chanel’s beauty campaigns and runway looks.