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Marcelo Burlon

Designer, Marcelo Burlon: County of Milan

The creative mastermind behind the Milan-based fashion label also organises events for brands like Alexander McQueen, Gucci and Raf Simons.


Marcelo Burlon is the creative mastermind behind Milan-based fashion label Marcelo Burlon: Country of Milan and the organiser of events for brands including Alexander McQueen, Gucci and Raf Simons .

Burlon was born in the Patagonia region of Argentina and moved to Italy as a teenager. In 1998 he became a gate-keeper at Magazzini Generali, one of Milan’s hottest nightspots, where he became friends with designers like Raf Simons and Riccardo Tisci , who became Burlon's first PR client.

In 2012, Burlon launched a t-shirt line, inspired by his native Patagonia and 1990s club culture, which became a uniform of sorts for his circle of friends. In its first season, purely through word of mouth, it sold 10,000 t-shirts to 90 stores, priced at about €160 (about $217). County of Milan was born. 

 Since, the sought after men's and womenswear line has collaborated with Lebron James, Pusha T and Tyga and built up over 250 stockists worldwide including Selfridges, Lane Crawford and Opening Ceremony.

Today, Burlon’s fashion brand has branched out into a PR and event agency whose roster of clients includes Nike, Adidas, Versace, Coca Cola, Prada, and Jil Sander . The business also oversees sound design and event planning for shows and parties hosted by brands including Chanel, Gucci, Diesel, Raf Simons, Versace, Calvin Klein and Diesel.

Alongside his role as creative director, DJ and party organiser, Burlon has contributed to international magazines GQ, Hunter, Dust and Hero.

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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.