With over 150 stockists and famous fans including Beyonce, Rihanna and Taylor Swift, Marco de Vincenzo is growing his own brand alongside his long-time role designing accessories for Fendi.
In 2009, Marco de Vincenzo presented a small haute couture collection in Paris. Months later, he scored his first media coup, when Franca Sozzani awarded him the main prize in Who Is On Next, Italian Vogue’s competition for young designers.
De Vincenzo grew up in Messina, Sicily and at 18 moved to Rome to study at Istituto Europeo di Design . After graduating, he joined Fendi, assisting Silvia Venturini Fendi and designing accessories — a role he holds to this day.
De Vincenzo divides his time between the Roman luxury brand and his namesake label, which LVMH acquired 45 percent of in 2014. The investment pushed expectations higher, with the brand launching shoes and bags, and appointing its first chief executive. In 2016, the company introduced pre-collections and in April 2019 it was announced that he would debut his menswear line at Pitti. This expansion came following a restructuring of the company in which LVMH retained its 45 percent share and MMGP entered with a 35 percent share, leaving 20 percent control to the eponymous designer.
Now one of the leading names in Milan’s “New Wave,” as the master fabric manipulator continues to liberate the ladylike codes of his vibrant, seven-year-old ready-to-wear offering, his eponymous brand is now connecting with global stockists and consumers. The accessories he showed for the first time in 2016 implied a commercial turning point.