Masayuki Ino is the designer behind genderless streetwear label Doublet. The Japanese brand is known for its range of deceptively classic hybrid garments and hyper-casual separates treated with bright colours and unexpected fabrications like upcycled patchwork or arimatsu shibori. Ino has said he wants Doublet to offer “a feeling of strangeness in daily wear” and “fashion with a sense of humour” and has been inspired by things as diverse as ski lodges and retro ‘gyaru’ culture. Ino won the LVMH Prize for emerging talent in 2018. He then started hosting pop-ups in a few leading retailers and, by 2022, his stockists included Dover Street Market , H.Lorenzo, Ssense, Antonioli, 10 Corso Como and Lane Crawford.
A native of Japan’s Gunma province, Ino graduated from Tokyo Mode Gakuen College and cut his teeth at Miharayasuhiro, where he served as head of footwear and accessories design. After establishing his own brand Doublet with a patternmaker Takashi Murakami in 2012, he started showing at Tokyo Fashion Week, receiving the Tokyo New Designer Fashion Award in 2013 and the Tokyo Fashion Award in 2017. Ino later moved his show to Paris Fashion Week, where Doublet became known for its irreverent designs and interesting castings.
