{alt missing} Industrie Magazine

Mert Alas & Marcus Piggott

Photographers, Mert & Marcus

What is the BoF 500?

The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.


Mert & Marcus, as they are known in the industry, have worked for W, American Vogue, Pop, Numero and Arena Homme, among many other titles. Their commercial clients include Louis Vuitton , Gucci, Pucci, Versace, Missoni, Giorgio Armani , Roberto Cavalli, Fendi, Kenzo, MAC and Miu Miu.Their aesthetic is highly polished, colour-saturated and hyperreal.

Mert & Marcus have lent their skills to many a fragrance campaign for brands including Gucci, Givenchy, Yves Saint Laurent and Lancôme. “Obviously, we are here to sell a product — you can’t disguise that fact — but the trick is to say that message in an unconventional way, where it doesn’t become just about that sale,” Alas told Time in 2003.

The photographers were both born in 1971, Alas in Turkey and Piggott in Wales. The pair met in 1994 in England. At the time Piggott was a photographer’s assistant and Alas was a fashion model, and the two quickly built a rapport and decided to work together. Their joint abilities were clear from the beginning. The first photos the duo submitted to Dazed & Confused made the cover.



Mert & Marcus

Mert & Marcus


1995 - Present



Vanity Fair Magazine

Vanity Fair Magazine

Share This Profile

Vital Statistics


Turkey/ United Kingdom

United Kingdom

Similar Profiles

Jessica Diehl

Creative Director, Vanity Fair

Derek Blasberg

Head of Fashion & Beauty Partnerships, YouTube & Man on the Street, Vanity Fair

Virginie Mouzat

Editor-in-Chief of Fashion, Vanity Fair France

Elizabeth Saltzman

International Social Editor, Vanity Fair

BoF 500