As founder and president of Bosco di Ciliegi, Mikhail Kusnirovich oversees one of Russia’s largest multi-brand luxury retail chains, which operates dedicated branches for men’s, women’s, children’s, jewellery and shoes, located in Moscow, St. Petersberg, Samara and Novosibirsk. The group also runs local stores and marketing campaigns for brands such as Max Mara, Moschino, Alberta Ferretti , Ermenegildo Zegna, R.E.D. Valentino and Kenzo.
Through the Bosco group, Kusniovich has also acquired majority stakes in several prominent shopping centres in Moscow, most notably GUM in the historic Red Square, the Petrovsky Passage shopping arcade and the Vesna shopping centre in Novy Abert. Through his retail portfolio, he has partnered with the prestigious Bolshoi ballet.
Since 2001, Bosco Sports has made the official Olympic jerseys for the Russian, Ukrainian and Spanish teams, as well as for the International Tennis Foundation. In 2009, the company signed a $100 million agreement with the the organizers of the 2014 Sochi Winter Games to become their official clothing suppliers. Kusnirovich also served as deputy chief of mission of the Russian delegation at the 2012 London Olympics.
In October 2017, the italian ambassador in Moscow awarded Kusnirovich Order of Merit for the Italian Republic for his "outstanding contribution to the development of Italian-Russian relations in the field of economy and culture."