One of Russia’s leading fashion media upstarts, Miroslava Duma co-founded popular Russian fashion and lifestyle digital magazine Buro 24/7, in collaboration with Fira Chilieva. Duma launched the site in 2011 after identifying a gap in the market for a single news platform covering fashion, beauty, art and film.
Since then Duma has set up local versions of Buro 24/7 in 10 other countries, including Ukraine, Australia, Singapore, Malaysia and Kazakhstan. Duma has plans to expand Buro 24/7 into a further 12 countries, and the site has secured advertising from the likes of Chanel, Burberry and Cartier.
The media company also provides marketing consultancy services and advises on e-commerce, technology and digital marketing strategies for clients including the Russian Ministry of Industry and Trade and Mecury, Russia’s largest retailer.
Dubbed a “force of the fashion industry” by the Financial Times, Duma is an integral part of Russia’s clique of fashionable "Czarinas," and a regular at global fashion showcases, having become something of an international street-style icon.
Duma has previously held positions as digital media director for Mercury and style editor at Russian Harper’s Bazaar. As well as being an active investor across a range of digital and fashion businesses – including RewardStyle, a monetization service for publishers and content creators - Duma regularly contributes to magazines such Tatler and Glamour, and also founded Peace Planet, a charity that provides urgent medical aid to children.
A graduate with a masters degree in international business from the Moscow State Institute of International Relations, Duma is a regular speaker and commentator on business and digital media. Last year, she organised a panel on the “New Era of Commerce and Trade” featuring Jack Ma, founder and executive chairman of Alibaba, for one of Russia’s largest economic forums, SPIEF 2015.