{alt missing} Courtesy

Mitsuhiro Kubo

Founder, Creative Director, GR8

What is the BoF 500?

The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.


Kubo is the owner, creative director and head buyer of GR8, an incubator for trends in Tokyo and an important gateway for young international brands looking to break into the Japanese market.

GR8, nestled in the Laforet department store in Tokyo’s Harajaku district, is one of the city’s cutting-edge concept stores and a space beloved by streetwear aficionados. It is known for stocking well-known designers in both the luxury and sportswear realms alongside lesser known brands that Kubo personally selects.

Kubo got his start in the fashion industry at the age of 18, working at the now shuttered Laforet department store in Matsuyama. He opened GR8 in 2005, infusing the concept store with a distinctive DNA.

Today, GR8 features designers including Astrid Andersen and Nasir Mazhar, and hosts a range of popular designer collaborations, such as the Adidas Yeezy collection, as well as Rihanna’s Fenty x Puma line.

Share This Profile

Vital Statistics




Similar Profiles

Flavio Rocha

Chief Executive, Riachuelo

Ed Burstell

Senior vice president of Product Innovation, Neiman Marcus

Pascaline Smets

Fashion & Buying Director, Smets

Joan Burstein

Founder, Browns