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Monica Mendes

Founder, Mônica Mendes Communications

What is the BoF 500?

The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.

Biography

Mônica Mendes is a key PR executive on the Brazilian fashion scene. Mendes founded Mônica Mendes communications over 20 years ago and managed the press for the country’s first international luxury brand retail opening. Since then, she has grown her client base to include Brazil’s famous Daslu as well as global luxury brands like Hermès, Chanel and Prada.

Over the last decade Mendes has worked tirelessly to present Brazil, long overlooked by many important luxury brands, as more than a franchising and licensing opportunity.

Elizabeth Saltzman Walker, international social editor of Vanity Fairsaid of Mendes: "She brings solutions to problems.... and she treats each person, no matter how hard it is, as if they were the king or queen of the world.”

Mendes was the first public relations professor at Brazil’s first accredited luxury MBA program, created by Fundação Armando Álvares Penteado.

Career

Monica Mendes Communications

Monica Mendes Communications

1990 - Present

São Paulo, Brazil

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Nationality

Brazil

Location
Brazil

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