For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

{alt missing}

Nell Diamond

Founder & Chief Executive, Hill House Home

The creator of the Nap Dress, a viral hit that has inspired copycats across the globe, is building a formidable fashion and homeware label.


Nell Diamond is the founder and chief executive of fashion and homeware label Hill House Home, which is famous for the viral Nap Dress, a cheeky name for the smocked gown, designed to be worn for day or night, that has inspired copycats across the globe.

Sometimes called the queen of “grand Millennial” style, Diamond started her business as a student at the Yale School of Management in 2016, looking to fill a hole in the market for well-priced luxury home linens, such as sheets and towels. The brand chugged along for three years before it embraced fashion with the release of its first Nap Dresses in August 2019. That winter, with its first drop of tartan-patterned Nap dresses that quickly sold out, Diamond realised the brand might have a best-seller on their hands.

In 2020, when the world retreated indoors in the face of the pandemic, the Nap Dress went viral, giving people a reason to wear something other than sweatpants. Released drop-style, customers proved to be as intense as getting their hands on a nap dress as sneakerheads are about snapping up a new pair of Nikes. 

The Nap Dress’ domination hasn’t wavered since, and by late 2021, fashion made up 90 percent of the brand’s revenue. It’s since expanded to items beyond the Nap Dress, including sweaters, tops, skirts, pyjamas and shoes, and inked collaborations with Netflix’s hit Bridgerton series. The brand has experimented with brick-and-mortar retail with a holiday pop-up in New York City’s Soho neighbourhood as well as the posh Nantucket island.


Yale University

Yale University

Princeton University

Princeton University

Vital Statistics

25 July 1988

United Kingdom/ United States

United States
Member since

Similar Profiles

Vanessa Friedman

Fashion Director & Chief Fashion Critic, The New York Times

Matthew Schneier

Features Writer, New York Magazine

Arun Gupta

Co-Founder & Chief Executive, Grailed

Christine Beauchamp

SVP Consumer Categories, North America, Amazon

What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.