Nensi Dojaka is the designer behind her London-based namesake label, known for sensual designs rife with cut-outs and deconstructed details. The designer has managed to build buzz and a growing business at a time when the coronavirus pandemic was making the fashion market even more challenging for independent designers.
Dojaka grew up in Albania, and graduated with an MA from Central Saint Martins in 2020. Her graduate collection caught the eye of e-tailer Ssense, who bought from the line. Following that, Dojaka presented during London Fashion Week as part of the Fashion East incubator.
When Bella Hadid wore a full look by the designer to the 2021 MTV Music Video Awards, it set off an online frenzy. Since then, trendsetting clients have included Dua Lipa , Rihanna, Hailey Bieber and Zendaya, causing her products to start popping up alongside brands like Gucci and Balenciaga in quarterly rankings from fashion search engine Lyst.
Nensi Dojaka is stocked at top retailers including Matchesfashion and MyTheresa. In 2021, she scooped both the British Fashion Council ’s Fashion Award for emerging designers and the LVMH Prize.