Responsible for designing new and reissuing iconic Adidas styles during his 18 years at the sportswear giant, Galway is also known for leading high profile Adidas collaborations with Rick Owens , Yohji Yamamoto and Stella McCartney .
“My role is to continue to connect the brand with the next generation through creativity and ensure we act in the spirit of being a creator brand,” Galway told BoF in 2016. “Always challenging the status quo and using the resources we have to make a difference.”
Beginning his career in industrial and automotive design, Galway joined Adidas in 1999 where his non-fashion background brought a fresh perspective to the brand’s aesthetic. Galway has overseen the design on the NMD, Tubular, Pure Boost and Y-3 products, to name a few.
In 2014, he was appointed as vice president of global design, and currently holds the role of senior vice president of global design.
Another of his notable designs is the Adidas collaboration with Kanye West in 2015, with the Yeezy Boost sneakers proving to be a commercial success. According to Highsnobiety, six of the ten most valuable sneakers in 2015 reselling on Ebay were Yeezy Boost.
“I work in an iconic brand. That's why I'm here. I love this company,” Galway told Alexander Wang in a conversation for Interview magazine. “But I've got to use my time to do something with that opportunity. And of course, it's easier to stick to the rules, but when you take these challenges, we can really create momentum.”
