For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

{alt missing}

Paul Deneve

Former Vice President of Special Projects, Apple Inc.

The former chief executive of Yves Saint Laurent masterminded the launch of the Apple Watch in his time at the tech giant.

Biography

The frontman of the Apple Watch, the first luxury product created by Apple, Paul Deneve, the former chief executive of Saint Laurent, has been heading up Apple’s mysterious "special projects" sector since 2013. With Apple already known for having successfully applied the rules of luxury fashion to their marketing campaigns, Deneve’s unusual placement, at the intersection between fashion and technology, puts him in a good position to advise Apple and help them reach their fashion technology goals.

Deneve left Apple in December 2017. A year earlier, the company confirmed that he was no longer a direct report of Chief Executive Tim Cook, instead reporting to Chief Operating Officer Jeff Williams, but the reasons behind this change were never clarified. 

Deneve's exact undertakings at Apple were relatively unknown, though many speculates it was in relation to further development of wearable tech — then in its infancy. His appointment coincided with a series of other fashion hires at Apple, including Angela Ahrendts , former chief executive of Burberry, signalling the company’s start of preparations to tackle this emerging market.

Prior to his return to Apple, Deneve was chief executive at Saint Laurent, responsible for appointing Hedi Slimane as creative director in 2012. His experience in fashion is extensive. In 1997, Deneve joined Courrèges as managing director, going on to take the helm of Nina Ricci from 2003 to 2005. Deneve then became president of Lanvin between 2006 and 2008, where he worked closely with the artistic director Alber Elbaz . A former employee of Apple, Deneve spent seven years as a sales and marketing manager at the tech company from 1990 to 1997.

Career

Apple Inc.

Apple Inc.

Vice President of Special Projects

2013 - Present

San Francisco, United States

Yves Saint Laurent

Yves Saint Laurent

Chief Executive

2011 - 2013

Paris, France

Lanvin

Lanvin

President

2006 - 2009

Paris, France

Nina Ricci

Nina Ricci

President

2003 - 2005

Paris, France

Education

Stanford University

Stanford University

University of Chicago

University of Chicago

Vital Statistics

Born
1961
Nationality

Belgium

Location
United States
Member since
2015

Similar Profiles

Mark Lee

Former Chief Executive, Barneys

Alber Elbaz

1961 - 2021

Mickey Drexler

CEO, Alex Mill

Guillaume Meilland

Design Director, Men’s Ready-to-Wear, Salvatore Ferragamo


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

Presented by Snapchat