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Peggy Gou

DJ & Designer, Kirin

The South Korean DJ’s swift rise to fame through her bold sound and equally bold style caught the New Guard Group’s attention with the launch of her label Kirin.


Berlin-based Peggy Gou is a South Korean DJ and fashion designer, quickly cementing her mark in the music industry with a unique concoction of house and acid sound as well as an equally unique sense of style with a New Guards Group-backed clothing line, Kirin.

With her first track only dating back to 2016, the musician and Instagram star has enjoyed a rapid rise to fame, gaining the support of established musicians Moodyman, The Black Madonna and DJ Kaze through support slots that have attracted a loyal fanbase that includes Virgil Abloh .

Gou was born in Seoul, moving to London aged 14 to complete her high school education. Growing up, Gou harboured ambitions to become a singer; a classically trained pianist, she composed her first piece aged eight. A few years later, she left her passion behind, opting to pursue a fashion degree at the London College of Fashion instead. While studying, Gou reignited her love for music, pursuing music production after making a start mixing in Korea with her then boyfriend, and performing at London’s Cirque Le Soir nightclub through connections. With the desire to become the youngest and first female Korean DJ playing at the Berghain club in Berlin, Gou threw herself into music full-time, pushing her fashion studies aside.

By the end of 2016, Gou released her first double EP, titled “September War,” and played her first set at the Berghain club after moving to Berlin. She has produced four EPs, including her first American tour and a month-long BBC Radio 1 residency in 2017, and has performed at Coachella. At Dazed’s 2017 Off-White party, Gou met representatives from New Guards Group, which offered Gou her own label. Her line of high-end streetwear, marrying traditional Korean mythological motifs with club culture graphics, made its debut at Paris Fashion Week in 2019 and is yet to be made available in stores.

In 2019, Gou also announced the launch of her own record label and was included in Forbes’ 30 under 30 Asia Entertainment & Sports list.




Vital Statistics

3 July 1990

Korea, Republic of

Member since

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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.