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Peter Do

Creative Director, Peter Do

The designer has turned a lens on American manufacturing, and made the case for a clean approach to tailoring with a community-based approach to creating.


Peter Do is the designer behind his namesake label. His brand is based in community, clean tailoring and supporting New York’s garment district and is a favourite of stars Zendaya, Solange and Beyoncé. Do started the brand with friends: Vincent Ho is Do’s business partner, Jessica Wu is its press director, Lydia Sukato is operations manager and An Nguyen is a designer. 

Born in Vietnam, Do moved to the suburbs of Philadelphia at age 14. He studied at the Fashion Institute of Technology in New York and received the inaugural LVMH Graduate Prize in 2014. Upon graduation, Do worked in Celine’s ready-to-wear atelier, then moved back to the US to work at Derek Lam. Do founded Peter Do in 2018, and first showed at New York Fashion Week in September 2021.

In May 2023, Helmut Lang appointed Do as creative director of the brand. His debut collection is Spring/Summer 2024 for the brand during New York Fashion Week.

The designer is a part of the 2020 LVMH Prize class of co-winners, a 2020 CFDA Emerging Designer Award nominee, 2021 Designer of the Year Award nominee, 2022 Woolmark Prize finalist and 2022 ANDAM Prize finalist.


Peter Do

Peter Do


Derek Lam

Derek Lam




New York Fashion Institute of Technology

New York Fashion Institute of Technology

Vital Statistics

19 December 1990

Viet Nam

United States
Member since

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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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