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Peter Miles

Art Director

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The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.


As the designer behind the logo, packaging and advertising campaigns for brands such as Marc Jacobs and Celine, New York-based graphic designer Peter Miles is widely recognised as one of the most prominent art directors within the fashion industry. Along with boasting a long-standing creative partnership with fashion photographer Juergen Teller , Miles' signature artistic style — typified by pared back compositions and wide spaced fonts — have also been seen in advertising campaigns for Philips de Pury, film productions by Sofia Coppola and in layouts for magazines such as Wallpaper* and The Journal.

The designer has also collaborated with Opening Ceremony on limited edition product ranges and in 2012 was appointed artistic director of Proenza Schouler , helping to successfully re-design the brands logo, packaging and website layout.

Miles began his career in 1991, co-founding London based graphic design agency Fuel with Royal College of Art classmates Damon Murray and Stephen Sorrell. The agency quickly gained renown for its minimalistic aesthetic and steadily began securing contracts with the likes of Diesel, Levi’s, MTV Europe and Adidas. In 1998, the agency also began producing film shorts and directing advertising campaigns.

Miles began his creative partnership with Juergen Teller through Fuel, helping to design layouts for books including Go Sees, Tracht and More. In 2004, Miles left Fuel in order to pursue a solo career in New York. The designer has since established his own publishing company Steidl-Miles, a sub-division within German publishing group Steidl and has released over twenty books in collaboration with Juergen Teller.


Royal College of Art

Royal College of Art

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United States

United States

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