Phillip Picardi is digital editorial director of Teen Vogue and Allure.
Picardi is credited with increasing traffic to the magazine’s online platform by 250 percent in his two years as digital editor.
According to Conde Nast, “traffic to TeenVogue.com has increased to more than 9.2 million unique visitors, up from 2.7 million unique visitors last year, mobile traffic more than doubled with an increase of 109 percent year on year, and video viewers grew 989 percent year.”
After completing a degree from New York University in 2012, Picardi began his career with stints at Racked and Teen Vogue, where he eventually became digital beauty editor. In 2014 he joined Refinery 29 as senior beauty editor, but seven months into the job returned to Teen Vogue as digital editorial director.
Since 2015, he has led the digital team at Teen Vogue, working closely with editor-in-chief Elaine Welteroth and creative director Marie Suter. Working collaboratively across platforms, the digital platform and magazine’s focus has turned to politics, social issues and activism, covering the US election in thought-provoking pieces like Lauren Duca’s op-ed, which garnered significant media attention.
“There’s a fearlessness to them that I feel is very much a part of their generation and the girls that they’re talking to,” Anna Wintour said in a statement from Conde Nast. “That fearlessness is why they’re having such a wonderful connection with their community.”
In March 2017, Picardi took on his position at beauty publication Allure, which he maintains alongside Teen Vogue.