As chief executive of Pitti Immagine Srl, a non-profit Italian organisation working to promote the fashion industry, Raffaello Napoleone oversees the bi-annual fashion trade fairs Pitti Uomo, Pitti Bimbo and Pitti Filati in Florence, as well as the Super fashion fair in Milan. Pitti Uomo, considered one of the most important trade fairs within the industry, it plays an integral role in connecting designers and labels with global buyers and retailers. Each season, the organisation also invites young guest designers to show at the trade fair. Previous participants have included Raf Simons , Gosha Rubchinski, Jil Sander , Undercover, Kenzo, Maison Kitsune, Peter Pilotto and Damir Doma.
Prior to joining Pitti Immagine in 1989, Raffaello served as head of personnel at Salvatore Ferragamo and as general secretary at the Florence offices of Les Laboratoires Servie, a French owned pharmaceutical company. A graduate of the University of Rome with a degree in law, Raffaello has completed further studies in executive management and marketing at Stanford University. A prominent member within the Italian fashion community, the Italian executive has consulted for several fashion companies and in 2001 set up the Polimoda Consulting Company in collaboration with the Polimoda School of Fashion Design & Marketing.
Since his appointment as chief executive of Pitti Immagine, the organisation has extended its operations to include several new trade fairs including the Fragranze fair in 2004 for artisan perfumes and Taste, the fair dedicated to excellence in flavors and food lifestyle.