Rémi Paringaux is the founder and creative director of London-based digital agency Meri Media. A proponent of the creative potential of digital media, Paringaux has developed online editorial content, web campaigns and mobile applications for an impressive client list that includes Gucci, Stella McCartney , Comme des Garçons, Wales Bonner and Hermès.
Launched in 2010, the agency’s first project, an iPad-only fashion magazine called Post and created in collaboration with photographer Sølve Sundsbø, attracted attention from industry insiders. After this auspicious beginning, the agency soon broadened its focus and now offers a range of digital creative services for the fashion, beauty and luxury sectors.
Initially focused on print media, Paringaux, who is half Japanese and half French, moved to London to pursue a graphic design course in the London College of Communication where, alongside budding photographer Matt Irwin, he produced and released five issues of a student fanzine. Having caught the eye of Nicola Formichetti , then a stylist at Dazed & Confused, Paringaux began working at the independent fashion magazine in 2005, inserting an upbeat, manga-inspired aesthetic to the creative layout.
Following an advertising collaboration with Alexander McQueen on the company’s McQ diffusion label, Paringaux re-located to Tokyo to work as art director for the newly launched Vogue Hommes Japan alongside Formichetti, before returning to London in 2011.