{alt missing}

Sarah Doukas

Founder, Storm Models

Sarah Doukas's Live Mosaic

What is the BoF 500?

The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.

Biography

As the woman who discovered Kate Moss and countless other top models, Sarah Doukas, and her modelling agency Storm, has had significant impact on the fashion industry.

Having modelled herself in the 1970s, Doukas became a model booker in the 1980s. In 1987, with the backing of Virgin billionaire Richard Branson, Doukas set up her own modelling agency. Storm has since become regarded as one the top global modelling agencies and renowned as a UK market leader.

Doukas is herself renowned as a modelling agent willing to take a chance on individuals that defy conventional modelling attributes, such as the infamously short Kate Moss and Cara Delevingne .

Doukas has gone on record rallying against the negative aspects of her industry, lamenting the lack of real diversity and the youth of some models. As an agency Storm refuses to send its models abroad until they are at least 16. “To go off to do the shows at 16 — New York, Milan, Paris — the craziness of it all is so much I don't know how someone aged 21 does it, let alone aged 16. London is easier: we are a lot softer here and people are more caring, in my opinion. But when the Russian scouts send out girls aged 14 to do the shows; as a parent I think it's just not on."

In addition to Kate Moss, Doukas’ books feature Cara Delevingne, Cindy Crawford, Lindsey Wixon, Sui He , Jourdan Dunn , Anna Ewers , Andreja Pejic, Anna Selezneva, Bianca Balti, Behati Prinsloo, Carla Bruni, Grace Bol, Lily Donaldson and Toni Garn. The agency normally has approximately 400 models on its books at any one time.

The agency has also diversified to include “Storm Artists”, which include Julianne Moore, Hayley Atwell, Queens of Noize, Paolo Nutini, Monica Bellucci and Michel Bublé, among many others.

Doukas runs Storm with her brother, who she described to The Independent as “an academic with a photographic memory.” Her daughter is also employed by the agency. Doukas continues to be committed to finding new modelling talent and never leaves the house without a camera, “so I can photograph new wannabes when I am out and about.”

Doukas told The Daily Telegraph, "I love watching people; young, old, anyone. And while I don't think about modelling morning noon and night, it doesn't matter where I am - if that face is there, I will spot it."

Career

Storm Models

Storm Models

Founder

London, United Kingdom

Share This Profile

Vital Statistics

Born
1987
Nationality

United Kingdom

Location
United Kingdom

Similar Profiles

Hannah Jones

Vice President of Sustainable Business & Innovation, Nike

Akiko Shinoda

Director of International Affairs, Japan Fashion Week

Floriane de Saint Pierre

Founder, Floriane de Saint-Pierre et Associés

Didier Grumbach

Former President, Fédération Française de la Couture

Links

website
stormmodels.com