Shaway Yeh represents one of the most influential media and opinion leaders on fashion in the Greater China region. From the editorial director role of Modern Weekly, Yeh has risen to become the group style editorial director for the magazine’s parent company, Modern Media. She is also in charge of the creative development of the group's latest venture Modern Mobile Digital Media.
Under Yeh, Modern Weekly has become a unique proposition among Chinese fashion and lifestyle publications by projecting a progressive, edgy lens onto a highbrow magazine format with a weekly circulation of over 900,000 readers across the country.
Born in Taiwan, Yeh was educated at New York University and began her career as the fashion director of GQ Taiwan and also founded independent style magazine aRUDE while still in New York. In 2003, she moved to Shanghai in preparation of the launch of Vogue China before shifting to Prada to helm its communications team in the region.
As a key opinion leader on fashion and design within the Chinese market, she has been invited to speak at industry conferences and events for companies and panels such as Walpole British Luxury, Hong Kong Art Fair, Rado Young Design Prize, Asian Wall Street Journal Innovation Award, and more.
As a curator, Yeh has worked with the China Central Academy of Fine Arts (CAFA) as well as stylist Nicola Formichetti and luxury department store Lane Crawford on special exhibitions. In 2013, coinciding with the launch of Modern Media's breakthrough fashion app iFASHION, she curated a special section “Fashion Films from China” for ASVOFF at the Centre Pompidou in Paris.