Since launching her own agency in Los Angeles in 2013, Nielsen has steadily sourced talent for advertising campaigns such as Calvin Klein’s fall 2016 photo series, which features a line-up of celebrities like Kate Moss , Kendall Jenner and Frank Ocean, alongside lesser known faces.
After graduating from the Academy of Art University in 2001, Nielsen’s career began as a casting agent for the prominent agency The Establishment, working for fashion shows, editorials and advertising campaigns such as DKNY, Rodarte and Apple.
She subsequently became the senior celebrity licensing agent at IMG-owned Art + Commerce, collaborating with photographers including Steven Meisel , Ellen Von Unwerth and Carter Smith on producing celebrity content. Her work was regularly featured in fashion publications such as Vanity Fair, Vogue, Glamour, GQ and i-D.
In 2013, Nielsen opened her own creative consulting agency specialising in fashion and entertainment. She has spearheaded fashion’s diversity movement, casting unknown or alternative faces for commercial and fashion campaigns. “My job is no longer just about finding a beautiful face. We now look for diversity and uniqueness as much as anything. Brands aren’t afraid to put their clothes on people of different sizes or backgrounds anymore,” she told Flair.