Minnesota-born Shayne Oliver is the founder of New York City based label Hood By Air. He has currently put his brand on hold to focus on a special collection for Helmut Lang , which is due to debut in September 2017. Raised in Trinidad and Brooklyn, he started his cult menswear label in 2006, making sweatshirts and T-shirts for his friends after dropping out of both New York University and Fashion Institute of Technology .
Since then, Oliver has been perfecting a look of his own, incorporating '90s staples like oversized tees, bold logos and graphics, with super premium materials and progressive silhouettes. With its bold 1990s-style graphics, striking silhouettes and high-fashion elements borrowed from the playbooks of Raf Simons and Helmut Lang. Hood By Air has managed to capture the energy of today’s mashed-up youth culture while upending traditional concepts of power, race and gender with a look that is both sensual and tough, androgynous and masculine.
The streetwear thread that runs through his clothes, including the shirts that pun on glamour and cultural obsessions (for Spring/Summer 2012, he created a line of tees that played on the Paramount logo) are favourites at boutiques such as Colette and Opening Ceremony , and include supporters like
, Rihanna, Ciara, Kendrick Lamar and
Famous for its “HBA” logo, Hood By Air was a nominee for the CFDA’s Swarovski Award for Menswear, and received international recognition when the brand was announced as runner-up for the inaugural LVMH Prize.