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Sherry Huang

Founding Director, Eng

The founder of one of China’s hottest concept stores has created a new retail outlet for edgy, avant-garde and experimental brands looking to crack the China youth market.


Sherry Huang is the founding director of luxury concept store Eng, a name she chose as an acronym representing its founding philosophy of “explore, navigate and generate.” Huang started with a single multi-brand store in 2019 in Shanghai’s L+Mall in Pudong district before opening branches in Hangzhou, Nanjing, Changchun, Changsha and Wuhan. By 2022, she was operating eight Eng stores across those cities, selling brands like Mugler, Martine Rose , Ottolinger, Telfar, Windowsen and Walter Van Beirendonck , and preparing to open more doors in Beijing and Chengdu.  

Huang’s vision for the store, which is owned by the company behind Chinese mass market menswear brand K-Boxing, is decidedly experimental: a slick and technology laden space featuring holographic projections, sneaker vending machines, performances by young rappers and genre-bending artwork on a grand scale. The Fujian-born retailer previously worked as the deputy creative director of K-Boxing before launching Eng, and prior to that, in asset management at Jinbang Investment Co. She is on the supervisory board of K-Boxing and head of greater China for the brand Misbhv. Huang studied at the Istituto Marangoni .

Vital Statistics

27 January 1985


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The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.