Owner and CEO of The Lock Group, Simon Lock is known for his key role in the implementation of international fashion week showcases within the Asia-Pacific region. Founder of the Mercedes Benz Australia Fashion Week, Lock currently serves as creative director of Dubai Fashion Week and acts as a creative consultant to fashion and retail brands including Marc Jacobs and Stella McCartney . Credited as the “Godfather” of Australian Fashion, in 2011 Lock was named as the recipient of the prestigious Australian Fashion Laureate award in recognition of his enduring contributions, marking the first time the award was presented to an individual who was not a designer.
A graduate of La Trobe University in Melbourne, Lock began his career working in the Australian branch of renowned creative agency Saatchi & Saatchi in 1985. In 1987 Lock was appointed to managing director of Harrison Communications before launching his own agency in 1989. Having established a number of event management companies such as the Spin Communications Agency and Propeller Productions, Lock launched Australian Fashion Innovators in 1992 to create the country’s first fashion week. The inaugural event was held in 1996 and quickly aligned itself to global fashion schedules, launching the international careers of designers such as Sass & Bide and Collette Dinnigan. In 2005 AFI was sold to IMG International, with Lock taking up the position of senior vice president and managing director of the group’s Asia-Pacific operations until 2010.