Sohee Park is the designer behind Miss Sohee, a couture brand known for its range of eye-catching eveningwear, iridescent party frocks, and separates made of opulent fabrics embellished with beadwork and intricate embroideries. After learning traditional techniques from YouTube tutorials, the South Korean designer went to Central Saint Martins to develop her feminine, youthful approach signature for Miss Sohee, the label she launched upon graduation in 2020.
Park traces her interest in fashion back to Chanel’s Spring/Summer 2012 couture show, caught on her grandmother’s television when she was just 14. That planted a seed that took her from Seoul, where she grew up, to London. After her graduation show was cancelled in 2020, Park’s designs blew up on social media where she displayed her collection instead. “The Girl in Full Bloom,” as her first collection was called, was full of voluptuous, flower-like designs and was soon featured on the cover of Love Magazine. Park’s work has been worn by Miley Cyrus in her “Midnight Sky” music video, Cardi B on her Billboard cover and Bella Hadid on the pages of Vogue. By 2022, Miss Sohee was sold on Net-a-Porter and other international retailers.