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Stefan Persson

Former Chairman, H&M

He transformed the apparel company that his father founded into a global fast-fashion group that has made him Sweden’s richest man.

Biography

Stefan Persson took over his father’s apparel business, H&M, in 1982. Although the company went public in 1974, it is Persson who scaled the company to become the global behemoth it is today. Under his leadership, the company has grown to employ 177,000 people in over 72 countries. H&M’s revenues now exceed $22 billion.

Persson was particularly successful in pioneering celebrity and designer collaborations, bringing high fashion names to the fast fashion market. Notably, H&M has collaborated with Stella McCartney , Donatella Versace , Karl Lagerfeld , Commes des Garçons, Matthew Williamson, Lanvin, Marni, Sonia Rykiel, Maison Martin Margiela and Jimmy Choo. 

He is also one of the founders of the Mentor Foundation, which fights against drug abuse among youth and has the Queen of Sweden and Queen Noor of Jordan among its trustees.

Persson stepped down as chief executive of the company in favour of his son  Karl-Johan Persson  in 2009, staying on as chairman of the company until January 2020. 

Career

H&M

H&M

Chairman

1982 - Present

Stockholm, Sweden

Hexagon

Hexagon

Education

University of Stockholm

University of Stockholm

Vital Statistics

Born
4 October 1947
Nationality

Sweden

Location
Sweden
Member since
2013

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What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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