Svida Alisjahbana is the chief executive of the Femina Group, a leading women’s and lifestyle publishing house in Indonesia, founded by her father.
Before the debut of Femina, there were few modern women’s magazines in the country. Existing publications were more like guides run by men on how women should serve the family. Alisjahbana’s father set up Femina and doubled as a photographer, while her aunt Mirta Kartohadiprodjo was the first editor.
Alisjahbana began her career at the Femina Group as a commercial director, responsible for working on strategic initiatives, such as branching out on multi-digital platforms, which would drive growth and set a future path for the group.
Today, as chief executive, Alisjahbana is responsible for the Femina Group’s three powerful flagship titles – Femina, teen counterpart Gadis and sophisticated sister title Dewi. Under her leadership, she launched two initiatives which have become incredibly important for the nation: Femina’s Women Entrepreneurship Program and Jakarta Fashion Week.
Prior to joining the Femina Group, Alisjahbana worked for GE Capital in Connecticut for five years. Alisjahbana now sits at the chair of the magazine department for the Indonesian Press Association. She has also served as member of the board of management of the International Federation of the Periodical Press (FIPP) since 2008.
Alisjahbana graduated with a bachelors degree in Mathematics and Economics from the University of Michigan in 1988, and continued her MBA at Columbia University in New York.