The Brazilian blogger is one of the most influential digital fashion players to come out of South America. In only five years, Naves has transformed blog by Thássia into a profitable brand, growing the small site into a monetised business, branching out along the way with design collaborations, a book of style tips and a curated online store on Farfetch. With a combined audience across social media of more than 2 million (including 1.8 million Instagram followers), Naves is a powerful online presence and has become a fixture of the Fashion Week circuit. She was recently named one of world’s most influential bloggers by both Glamour Spain and Vogue Japan.
In the five-year since she launched her blog – to showcase her 24 square metre wardrobe, 200 plus pairs of shoes and 100 plus designer handbags – Naves has amassed an audience of more than 5 million unique readers each month. Today, the site requires a team of five employees for its daily upkeep and has 10 fixed advertisers – although plenty more have competed for space on the sit. Naves is paid around R$3,000 (almost $785) to include a product in her “look of the day” post. She also attended Instituto Marangoni in Paris, where she studied image consulting.