The Brazilian blogger is one of the most influential digital fashion players to come out of South America. In only five years, Naves has transformed her blog into a profitable brand, growing the small site into a monetised business, branching out along the way with design collaborations, a book of style tips and a curated online store on Farfetch. With a combined audience across social media of more than 4 million (including 3.2 million Instagram followers), Naves is a powerful online presence and has become a fixture of the Fashion Week circuit. She was recently named one of world’s most influential bloggers by both Glamour Spain and Vogue Japan.
Naves attended Instituto Marangoni in Paris, where she studied Image Consulting. In the years since she launched her blog, through which she showcases her 24 square metre wardrobe, 200 plus pairs of shoes and 100 plus designer handbags, Naves has amassed an audience of more than 5 million unique readers each month. Today, the site has a team of five employees for its daily upkeep and has 10 fixed advertisers — although plenty more have competed for space on the sit.