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Thássia Naves

Blogger

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The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.

Biography

The Brazilian blogger is one of the most influential digital fashion players to come out of South America. In only five years, Naves has transformed blog by Thássia into a profitable brand, growing the small site into a monetised business, branching out along the way with design collaborations, a book of style tips and a curated online store on Farfetch. With a combined audience across social media of more than 2 million (including 1.8 million Instagram followers), Naves is a powerful online presence and has become a fixture of the Fashion Week circuit. She was recently named one of world’s most influential bloggers by both Glamour Spain and Vogue Japan.

In the five-year since she launched her blog – to showcase her 24 square metre wardrobe, 200 plus pairs of shoes and 100 plus designer handbags – Naves has amassed an audience of more than 5 million unique readers each month. Today, the site requires a team of five employees for its daily upkeep and has 10 fixed advertisers – although plenty more have competed for space on the sit. Naves is paid around R$3,000 (almost $785) to include a product in her “look of the day” post. She also attended Instituto Marangoni in Paris, where she studied image consulting.

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Vital Statistics

Nationality

Brazil

Location
Brazil

Honours

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Links

twitter
twitter.com/thassianaves

56994 Followers

instagram
instagram.com/thassianaves

2186303 Followers

facebook
facebook.com/blogdathassia

393980 Likes