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Veronica Swanson Beard & Veronica Miele Beard

Designers, Veronica Beard

The American design duo is building one of the industry’s top-performing contemporary labels after the popularity of the brand’s single-button blazer.


Veronica Swanson Beard and Veronica Miele Beard are the sisters-in-law and design duo behind namesake contemporary label Veronica Beard . Launching with a signature jacket style, the “Dickey” single-button blazer, the company found its niche in the contemporary market, as the jacket’s popularity quickly caught on with celebrities and influencers. The brand is carried by over 500 global distributers, including Nordstrom, Shopbop and Bergdorf Goodman, and is one of the top-performing contemporary labels in the industry.

While Miele Beard initially pursued a career in finance and Swanson Beard worked in sales, the pair left their respective positions behind to embark on founding their label in 2010, which combines direct-to-consumer and wholesale. The designers have announced the company is profitable and is now expanding in the international market with retailers including Harvey Nichols, Neiman Marcus and Net-a-Porter.

In September 2012 the designers made their New York Fashion Week debut with their Spring/Summer 2013 collection. In 2015, the brand launched its “Veronica Beard Gives Back” programme, aiming to highlight an influential female voice, give her charity a platform and host events around the subject, which changes throughout the year.

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The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.