Is fashion missing the technology revolution?
As other sectors, from music to transport, are being radically reshaped by technology-driven innovation, fashion remains a laggard. The fashion industry fetishises technology as if it were a seasonal trend, not an ongoing revolution. Technology is changing everything, from product development to manufacturing to logistics to human resources to sales. Still, most fashion companies relegate technology to a subset of their marketing and sales departments, treating it as a side-project rather than integrating technology into core business thinking. Is fashion missing the technology revolution?
Virtual dressing rooms are expensive to set up and are time consuming as each piece of clothing needs to be 3D rendered.
By Sudha Mathana Gopalan, Dubai, United Arab Emirates