What will it take for Africa to join the global fashion system?
Fashion has become a truly global business. China, India, South-East Asia, Latin America and the former Soviet bloc are all integrated into the global fashion industry. But Africa, home to one in seven people on the planet, remains on the fringes of the sector, both in terms of manufacturing and consumption. Africa still faces economic, geo-political and social challenges, yet a third of the continent’s one billion people are now upwardly mobile and over the next decade, this colossal, yet fragmented market of 55 independent countries will become a lucrative frontier opportunity as both a source of production and a consumer market for fashion. What will it take for Africa to join the global fashion system?
Thank you — finally someone points out the misappropriation of brands as being African.
By Pamela Atekpe