12 April 2015

Why is the fashion industry ignoring the plus-size market?

The Issue

Why is the fashion industry ignoring the plus-size market?


In 1985, the average woman in the US wore a size 8. Today, she wears a 14 — the number that usually marks the dividing line between standard and plus-size fashion. In the United States alone plus-size clothing is now a $17.5 billion market, but it remains one of the most underserved segments of the fashion industry. Plus-size departments are often small spaces hidden at the back of stores; styles are limited, less adventurous and off-trend. Plus-size fashion rarely appears in advertisements or shop windows. Luxury fashion is particularly allergic, with many designers manufacturing their products only in small sizes. Why is the fashion industry ignoring the plus-size market?
Context
Opinions
Ivan Bart President, IMG Models

Op-Ed | The Plus-Size Revolution Has Already Begun

Fashion is making significant strides toward more diverse industry ideals of beauty, says Ivan Bart, president of IMG Models.

Nicolette Mason Blogger & Contributing Fashion Editor, Marie Claire

Op-Ed | Fashion Needs to Drop Its Elitism and Accept Plus-Size

The fashion industry is ignoring plus-size consumers out of old-fashioned elitism, but digital media is shaking things up, says blogger and Marie Claire columnist Nicolette Mason.

Susan Koger Co-founder & Chief Creative Officer, ModCloth

Op-Ed | Serving Women of All Sizes Has Business Benefits

Adding clothing in a size 16 and above has boosted my business and is now its fastest growing category — other fashion brands should follow suit, advises Susan Koger. co-founder of ModCloth.

Tamara Sender Senior Fashion Analyst, Mintel

Op-Ed | Plus-Size is a Huge Growth Opportunity

More mainstream retailers are selling clothes in a wide range of sizes, but plus-size fashion remains an under-serviced sector with huge opportunities for growth, says Tamara Sender of market research firm Mintel.

Top Comments
Many brands think there is a stigma involved in offering plus size clothing.
By Lovely In LA, Los Angeles, United States
We cannot ignore that being a size 14 has some seriously adverse health risks and this issue should be bigger than a business one.
By Dana Dallal, Greater London, United Kingdom
The issue is not Plus Size, it is an industry committed to clothes for IT girls who represent 2% of women in the world.
By Lisa Hart, New York City, United States

What's your opinion?