Why is the fashion industry ignoring the plus-size market?
In 1985, the average woman in the US wore a size 8. Today, she wears a 14 — the number that usually marks the dividing line between standard and plus-size fashion. In the United States alone plus-size clothing is now a $17.5 billion market, but it remains one of the most underserved segments of the fashion industry. Plus-size departments are often small spaces hidden at the back of stores; styles are limited, less adventurous and off-trend. Plus-size fashion rarely appears in advertisements or shop windows. Luxury fashion is particularly allergic, with many designers manufacturing their products only in small sizes. Why is the fashion industry ignoring the plus-size market?
We cannot ignore that being a size 14 has some seriously adverse health risks and this issue should be bigger than a business one.
By Dana Dallal, Greater London, United Kingdom