Reading List: Going Direct-to-Consumer

1 hrs 13 mins read

For many young fashion businesses, going direct to consumer on the internet is the holy grail that comes with better margins and more control over brand experience. But pivoting to direct or launching a DTC start-up from scratch are easier said than done as costs and competition grow. Read about the risks, rewards and how to make direct-to-consumer work.

0 Comments

1. The New Rules for Going Direct-to-Consumer

7 mins

With increased competition and costs mounting, the playbook for selling products direct is changing. Here's how to do it in 2020.

2. 6 Tips for Taking Your Brand Direct-to-Consumer

8 mins

A slew of wholesale-dependent brands are eager to shift their sales strategies towards direct retail — but it’s not easy.

3. The 5 Most Important Things a Brand Must Do When Building a Direct-to-Consumer Business

9 mins

Labels that used to be available only at the local mall are changing their distribution models in order to build a direct, and hopefully more profitable, relationship with the consumer. But it's a tricky move to pull off.

4. Every Designer Dreams of Building a Direct-to-Consumer Brand. Todd Snyder Actually Did It.

7 mins

Countless labels see e-commerce as an alternative to faltering department stores. Here’s how the ex-J.Crew designer built a fashion brand for the digital age.

5. How Shoes Became Venture Capital's Favourite Accessory

7 mins

Online shoe brands like Allbirds, Rothy’s and Birdies are growing sales by developing one really popular style and pushing it hard. Is this business model sustainable?

6. Is Silicon Valley’s Love Affair With Direct-to-Consumer Brands Over?

9 mins

As direct-to-consumer product companies confront an unsustainable focus on top line growth, their backers too are shifting gears, opting to invest more cautiously and with tempered expectations.

7. The Direct-to-Consumer Reckoning

17 mins

For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.

8. How Online Brands Can Pave a Path to Profitability

9 mins

Many direct-to-consumer brands run losses for years, relying on a perpetual cycle of funding rounds to cover the cost of acquiring new customers. Here’s BoF’s guide to getting out of the red, with advice from founders of start-ups that did it.

Share
Share
 

What's your opinion?

Other courses
Build a Direct-To-Consumer Brand

Build a Direct-To-Consumer Brand

Digital Marketing

Digital Marketing

Fashion Styling and Image Making

Fashion Styling and Image Making

Fashion History For Today

Fashion History For Today