Fashion Entrepreneurship
2 hrs 21 mins read
Fashion entrepreneurs push the global fashion industry forward, through design innovation and new business models. In this course, the stories of the industry’s most dynamic entrepreneurs are divided into distinct stages of a business’ evolution, from launch and early traction, to business pivots and the challenge of scaling a global business. Be it building an independent brand or launching a fashion tech business, these entrepreneurs’ stories exemplify the motivation and perseverance required for success in today’s competitive fashion market, sharing the hard learned lessons they learnt on the way. They are required reading for any budding fashion entrepreneur.
1. Starting Out and Early Traction
Getting started is often the hardest part. These accounts identify the challenges in defining and maintaining a clear brand message, negotiating with manufacturers and suppliers, sourcing initial retail channels and identifying the first signs of traction.
2. Gaining Scale
Scaling a business to become a global concern requires excellence and experience in production, distribution, operations, communication and human resources.
3. Business Pivots
What happens if things don’t go as planned? This section outlines the power of a business pivot, be it in pricing, product, communications or distribution. Pivoting can transform businesses struggling to gain traction, and set the course for growth.
4. Values and Motivation
All great businesses are underpinned by strong cultural foundations. The values and motivations of the founders of these global businesses have driven both the growth of their businesses, and defined their measures of success.
