Following its meteoric rise in China, livestreaming has spilled over into other global e-commerce markets where it has gained popularity. Fashion and beauty companies are betting on the medium to engage their communities and generate sales revenue.
In a landscape full of content creators vying for screen time, it can be challenging for brands to coax viewers to meaningfully engage in a stream. Doing so while avoiding the many pitfalls that livestreaming inherently presents can be even harder.
This case study explains how brands can capitalise on this relatively new and rapidly evolving medium, highlighting both best practices and
cautionary tales from brands, platforms and agencies, to enable businesses to craft detailed livestreaming roadmaps in line with their goals.