The direct-to-consumer fashion and beauty space has flourished over the last decade and VC funds are still eager to put money behind brands that promise to disrupt their segments.
The once fool-proof DTC marketing rubric has aged as the market saturated. Brands can no longer rely on targeted social media advertising buys alone to drive sales, a formula previous generations of DTC brands perfected.
Standing out in a crowded field requires additional layers of branding. BoF outlines how to update the DTC marketing playbook so brands can break through the noise.