Digital Marketing

Drew Elliott, Global Creative Director, MAC Cosmetics

Digital Marketing

Drew Elliott, Global Creative Director, MAC Cosmetics
Digital Marketing

Your Tutor - Drew Elliott

Drew Elliott

Testimonials

Drew Elliott is a genius and he shared his knowledge in such an interesting way. – Course graduate
Very interesting and to the point – Drew Elliott is the perfect instructor for this course! – Course graduate
The learning format allows you to stay focused and interact with what is being taught. – Course graduate

Curriculum Summary

Course Overview

30 minutes 1x Article 4x Video 1x PDF

1. The Magic and Math of Content Strategy

1.6 hour 6x PDF 1x Article 2x Quiz 3x Video

2. The Tools You Need to Play the Entertainment Game

2.3 hours 8x PDF 1x Article 1x Survey 5x Video 5x Quiz

3. Break the Internet: The Cadence of the Content Management Cycle

2 hours 8x PDF 1x Article 5x Video 5x Quiz

4. Don't Believe the Hype: Navigating Virality

1.3 hour 6x PDF 1x Article 1x Survey 3x Video 3x Quiz

5. It's Not About Being Famous: How to Become a Content Expert

1.2 hour 1x Article 6x PDF 2x Quiz 3x Video

6. What You Need to Remember

1.2 hour 1x Survey 1x PDF 1x Quiz 1x Video

References

1 hour 2x PDF

FAQs

1. Eligibility, Enrolment and Registration

You can gain access to all courses and learning materials with a BoF Professional Membership.

Yes, you do have to be a BoF Professional Member to access all online courses and learning materials from BoF Education as part of your subscription.

There is no age limit. BoF Education online courses and learning materials are self-directed and can be taken at any stage of your career.

Courses cannot be purchased individually, but a BoF Professional membership grants you unlimited access to all courses and learning materials.

If you are a BoF Professional Member, all courses and learning materials are available to you at any time by pressing ‘Enrol Now’ to access. Please email professional@businessoffashion.com if you have any problems.

As a BoF Professional Member accessing the courses, you have access for as long as your subscription is active.

The courses and learning materials are entirely online so you can learn at your own pace and around your own schedule. You are able to start immediately after becoming a BoF Professional member or at your next convenience and there is no deadline to complete.

If you are a BoF Professional Member, you will have access to the course material for as long as your subscription is active.

2. Courses

You will learn through video tutorials, academic presentations, essential readings and learning activities.

You are able to download any written course materials, including all academic presentations and extra reading. The video tutorials are not available to download.

There is no time limit to complete, you can progress at your own pace and you will retain access to the material while the course is available on BoF and your subscription is active.

Although BoF’s online courses don’t lead to a formal qualification or certificate, they are recognised in the industry and provide specialist knowledge on the given topic and, similarly to formal qualifications, can be listed on your CV.

Should you require written confirmation of course completion, please contact our Customer Support Team on support@businessoffashion.com.

No, BoF courses are not accredited at the moment.

There are no exams in any of the courses. Throughout the courses there are short quizzes which help reinforce your learning.

3. Payment

As a BoF Professional Member, your access to courses and learning materials is part of your subscription.

You can cancel your BoF Professional membership at any point throughout your subscription. In case of BoF Professional annual subscriptions, annual payment for the first year will be taken at point of purchase and you will retain access until this expires.

Please refer to our T&C’s for more information on annual subscriber cancellation.

In case of BoF Professional quarterly subscriptions, quarterly payments for the quarter will be taken at point of purchase and you will retain access until this expires. Please refer to our T&C’s for more information on quarterly subscriber cancellation.

All major credit and debit cards are accepted.

If you are within the UK or EU and require a VAT receipt, please contact education@businessoffashion.com.