A critical perspective on how twelve exclusively curated moments in fashion history continue to disrupt and affect the industry today.
From Dior’s New Look, to McQueen’s Runway Robots, this Masterclass provides a critical perspective on how twelve exclusively curated moments in fashion history continue to disrupt and affect the fashion industry today. Trends in fashion are representative of changes in the cultural, economic and political environment. Understand the impact of twelve seminal moments of 20th Century fashion and articulate their relevance to contemporary society. If you have further enquiries, please contact us at [email protected]
Who is it for?
- Those seeking creative inspiration and insight into key moments within 20th Century fashion
- Those who wish to explore trend development and fashion zeitgeist
- Those looking to enhance their contextual and critical understanding of fashion history
What do you get?
- Video tutorials from our industry expert who shares his extensive personal experiences
- Academic presentations outlining key theoretical trend frameworks
- Articles, activities and quizzes to solidify your learnings
What you Learn?
- Identification of designers, their iconic designs and their influence on fashion today
- An understanding and application of the socio-cultural concepts of the zeitgeist and fashion diffusion theory
- Recognition of how moments in history impact key functions of the industry
Your Tutor - Colin McDowell
Acclaimed fashion expert Colin McDowell is one of the most influential and internationally respected figures within the global fashion community. Through his position as Chief Fashion Writer of The Sunday Times Style and as founder the Fashion Fringe initiative, McDowell has played an integral role in the support and growth of the fashion industry. In 2008 he was awarded an MBE by Queen Elizabeth II.
Course Overview 30 minutes
In the prelude, we outline the structure and learning objectives of this course. This is followed by an introduction to your tutor, Colin McDowell, and the definition of the concept of a fashion moment and zeitgeist. Each module of the course covers a particular moment in fashion, why this moment happened and why it is still relevant today.
1. Dior and The New Look 30 minutes
Here we discuss the iconic New Look created by Christian Dior in 1954.
2. Elvis Presley and Rock 'n' Roll 30 minutes
Here we discuss how Elvis brought the rock ‘n’ roll subculture to the mass market with his seminal performance of Hounddog on TV on the Milton Berle Show.
3. The Swinging Sixties 30 minutes
Here we discuss covers the directional music and fashion scenes in London in 1966, which saw it crowned the “swinging city” by Time magazine.
4. YSL and Le Smoking 30 minutes
Here we discuss how Yves Saint Laurent shifted the perception of women wearing trousers with the presentation of his tuxedo suit for women.
5. The Summer of Love 30 minutes
Here we discuss how the emergence of the hippie, bohemian style from San Francisco, while was popularised by Woodstock festival.
6. David Bowie and Androgyny 30 minutes
Here we cover the influence of David Bowie’s androgynous style, embodied by the cover of his album, “The Man Who Sold The World,” for which the long-haired singer posed on a chaise longue in a “man dress.”
7. Punk on the Kings Road 30 minutes
Here we cover the retail store opened by Malcolm McClaren and Vivienne Westwood on the King’s Road, and the pair’s styling of the Sex Pistols, which together gave birth to the punk fashion subculture.
8. Japanese Designers in Paris 30 minutes
Here we cover the Japanese designers Rei Kawakubo and Yohji Yamamoto, who moved to Paris Fashion Week to show their ‘avant garde’ collections, initially meeting with a mixed response but popularising a new, deconstructed aesthetic.
9. Versace and the Supermodels 30 minutes
Here we cover the elite group of highly paid ‘super’ models — Linda, Cindy, Naomi and Christy — who were booked by Versace to close his 1991 show, smiling and singing to George Michael’s “Freedom.”
10. Marc Jacobs and Grunge 20 minutes
Here we cover Marc Jacobs infamously ill-received “grunge” collection for Perry Ellis, which focused on styling rather than design and consisted of baggy, scruffy, mix and match basic items, which resulted in the designer being sacked.
11. Calvin Klein's Minimalism 20 minutes
Here we cover the fashion minimalism moment, epitomised by the controversial Calvin Klein campaigns starring Kate Moss, whose look was dubbed “heroin chic.”
12. McQueen's Runway Robots 20 minutes
Here we cover Alexander McQueen’s combination of technology and performance art for his arts and crafts-themed No. 13 show, which saw model Shalom Harlow’s tulle dress spray painted by two robots arms.
13. Summary 10 minutes
Your tutor, Colin McDowell, offers personal career advice on the fashion industry and concludes by outlining the overall key learnings from this Masterclass course.
Do you have a question about BoF Education? If so, please refer to our FAQs below. If you need further support, please contact us at [email protected].