Fashion Styling and Image Making
Lucinda Chambers, Fashion Stylist
Learn how to develop your identity as a fashion stylist and create diverse forms of imagery for today’s dynamic fashion industry.
Lucinda Chambers
Fashion Stylist
Your Tutor - Lucinda Chambers
Testimonials
Despite it being an online masterclass, I felt like I was in the same room with her. I found it enlightening and highly encouraging.– Course graduate
Lucinda is an animated and insightful instructor – it's amazing to learn directly from someone with so much experience.– Course graduate
My skills are now sharpened and more refined. Plus the course hugely improved my communication with my creative team.– Course graduate
Course Overview
Who the course is for:
- Professionals seeking to enhance their skillset to further their careers.
- Freelance stylists looking to build their portfolio and influence.
- Students who want to strengthen their academic education with an industry-specific course and real life examples.
What you will learn:
- Obtain a comprehensive overview of the styling ecosystem.
- Understand how styling is executed by top-tier creatives, publications and brands.
- Gain invaluable insight of creative processes across platforms.
How you will learn:
- 10 hours of exclusive content, including 30 video tutorials from Lucinda Chambers.
- Downloadable learning materials enable you to revisit key theories and concepts.
- Engaging activities and tests to put your learning into practice.
Curriculum Summary
Course Overview 15 minutes
Lucinda Chambers has been at the forefront of fashion stylist for over 36 years, both as a fashion director at British Vogue and British Elle, and a consultant for Prada, Marni and Chanel. It all started by making earrings at art college, which sold in a London street market. This section introduces you to Lucinda and the lessons she’s learnt along the way.
1. The Role of the Stylist and the Skills You'll Need 1.3 hour
This chapter outlines the role and significance of a fashion stylist in the wider industry, as a cultural gatekeeper, storyteller, talent spotter and curators of ideas. Lucinda Chambers shares her view on the key skills you need to succeed in today’s competitive industry.
2i. What does a Fashion Stylist Do - Editorial, Shows & Celebrities 1.3 hour
Lucinda Chambers outlines the variety of roles that a stylist can undertake, with a detailed study of styling for Editorial, Fashion Shows and Celebrities.
This section includes insight into the key differences and fundamentals of different types of styling, as well as the teams and timelines required.
2ii. What Does a Fashion Stylist Do? - Brand Marketing & E-commerce 1.3 hour
Lucinda Chambers outlines the variety of roles that a stylist can undertake, with a detailed study of styling for Advertising, Brand Marketing and E-Commerce.
This section includes exclusive behind-the-scenes imagery of shows and shoots, as well as an in-depth case study at the luxury E-Commerce studio of MatchesFashion.com
3. Lights, Camera, Action: The Creative Team and the Shoot Process 1.7 hour
In this chapter Lucinda emphasises the importance of collaboration between the stylist and the creative team.
It includes interviews with Lucinda Chambers’ key collaborators from across the fashion ecosystem including Shona Heath, Val Garland and Sam McKnight.
The chapter outlines in detail the processes behind shoots, and what needs to happen pre shoot and on-set to ensure a successful result.
4. Trend-Spotting and the Creative Lightbulb Moment 1.5 hour
Lucinda outlines how to identify trends and ideas, and reveals her creative processes, explaining concept development from first idea to finished shoot via mood boards, clothes boards and storyboards.
5. The Practicalities of Styling: What You Need to Know 1.3 hour
Here, Lucinda gives her guide to the rigour required in sourcing and selecting garments, honing the selection until it is the most direct embodiment of the original idea. The section includes a styling demonstration from Lucinda as well as a glimpse into the mythical ‘stylist’s kit’.
6. Finding Your Voice in a Digital Age 1.3 hour
What does it mean to be a stylist in a digital-first world, where everybody has a voice and the opportunity to deliver across multiple platforms? Lucinda gives her advice on developing a creative identity, the importance of interning and assisting, and how to navigate the freelance market.
The chapter includes a Q&A with Alex Carl, freelance fashion stylist and fashion director of RIKA Magazine, and Molly Haylor, fashion assistant to Lucinda Chambers, who has previously been at US Vogue.
7. A Look Back on Your Learning 5 minutes
Key lessons and final words of advice from Lucinda.
References 10 minutes
An appendix of further reading to aid your learning.
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FAQs
Do you have a question about BoF Education? If so, please refer to our FAQs below. If you need further support, please contact us at education@businessoffashion.com.
1. Eligibility, Enrolment and Registration
BoF Education courses are available for BoF Professional members on All-Access and Student+ packages only and are not available to be purchased separately.
There is no age limit. BoF Education online courses and learning materials are self-directed and can be taken at any stage of your career.
Courses cannot be purchased individually, but BoF Professional members on All-Access and Student+ packages grants you unlimited access to all courses and learning materials.
If you are a BoF Professional member on an All-Access and Student+ package which includes access to courses and learning materials, they are available to you at any time by pressing ‘Explore Now’. Please email professional@businessoffashion.com if you have any problems.
The courses and learning materials are entirely online so you can learn at your own pace and around your own schedule. You are able to start immediately after becoming a BoF Professional member or at your next convenience and there is no deadline to complete.
If you are a BoF Professional All-Access or Student+ member , you will have access to the course material for as long as your subscription is active.
2. Courses
You will learn through video tutorials, academic presentations, essential readings and learning activities.
You are able to download any written course materials, including all academic presentations and extra reading. The video tutorials are not available to download.
There is no time limit to complete, you can progress at your own pace and you will retain access to the material while the course is available on BoF and your subscription is active.
Although BoF’s online courses don’t lead to a formal qualification or certificate, they are recognised in the industry and provide specialist knowledge on the given topic and, similarly to formal qualifications, can be listed on your CV.
Should you require written confirmation of course completion, please contact our Customer Support Team on professional@businessoffashion.com.
No, BoF courses are not accredited at the moment.
There are no exams in any of the courses. Throughout the courses there are short quizzes which help reinforce your learning.
3. Payment
As a BoF Professional All-Access or Student+ member, your access to courses and learning materials are part of your subscription
You can cancel your BoF Professional membership at any point throughout your subscription period. When you cancel your subscription you will retain access until the end of your current subscription period.
Please refer to our T&C’s for more information on subscriber cancellation.
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