Your Tutor - Lucinda Chambers
Who the course is for:
- Professionals seeking to enhance their skillset to further their careers.
- Freelance stylists looking to build their portfolio and influence.
- Students who want to strengthen their academic education with an industry-specific course and real life examples.
What you will learn:
- Obtain a comprehensive overview of the styling ecosystem.
- Understand how styling is executed by top-tier creatives, publications and brands.
- Gain invaluable insight of creative processes across platforms.
How you will learn:
- 10 hours of exclusive content, including 30 video tutorials from Lucinda Chambers.
- Downloadable learning materials enable you to revisit key theories and concepts.
- Engaging activities and tests to put your learning into practice.
Course Overview 15 minutes
Lucinda Chambers has been at the forefront of fashion stylist for over 36 years, both as a fashion director at British Vogue and British Elle, and a consultant for Prada, Marni and Chanel. It all started by making earrings at art college, which sold in a London street market. This section introduces you to Lucinda and the lessons she’s learnt along the way.
1. The Role of the Stylist and the Skills You'll Need 1.3 hour
This chapter outlines the role and significance of a fashion stylist in the wider industry, as a cultural gatekeeper, storyteller, talent spotter and curators of ideas. Lucinda Chambers shares her view on the key skills you need to succeed in today’s competitive industry.
2i. What does a Fashion Stylist Do - Editorial, Shows & Celebrities 21 minutes
2ii. What Does a Fashion Stylist Do? - Brand Marketing & E-commerce 2.3 hours
Lucinda Chambers outlines the variety of roles that a stylist can undertake, with a detailed study of styling for Editorial, Fashion Shows, Celebrities, Advertising, Brand Marketing and E-Commerce.
This section includes exclusive behind-the-scenes imagery of shows and shoots, as well as an in-depth case study at the luxury E-Commerce studio of MatchesFashion.com
3. Lights, Camera, Action: The Creative Team and the Shoot Process 1.7 hour
In this chapter Lucinda emphasises the importance of collaboration between the stylist and the creative team.
It includes interviews with Lucinda Chambers’ key collaborators from across the fashion ecosystem including Shona Heath, Val Garland and Sam McKnight.
The chapter outlines in detail the processes behind shoots, and what needs to happen pre shoot and on-set to ensure a successful result.
4. Trend-Spotting and the Creative Lightbulb Moment 1.5 hour
Lucinda outlines how to identify trends and ideas, and reveals her creative processes, explaining concept development from first idea to finished shoot via mood boards, clothes boards and storyboards.
5. The Practicalities of Styling: What You Need to Know 1.3 hour
Here, Lucinda gives her guide to the rigour required in sourcing and selecting garments, honing the selection until it is the most direct embodiment of the original idea. The section includes a styling demonstration from Lucinda as well as a glimpse into the mythical ‘stylist’s kit’.
6. Finding Your Voice in a Digital Age 1.3 hour
What does it mean to be a stylist in a digital-first world, where everybody has a voice and the opportunity to deliver across multiple platforms? Lucinda gives her advice on developing a creative identity, the importance of interning and assisting, and how to navigate the freelance market.
The chapter includes a Q&A with Alex Carl, freelance fashion stylist and fashion director of RIKA Magazine, and Molly Haylor, fashion assistant to Lucinda Chambers, who has previously been at US Vogue.
7. A Look Back on Your Learning 5 minutes
Key lessons and final words of advice from Lucinda.
Bibliography 10 minutes
An appendix of further reading to aid your learning.
Glossary 30 minutes
Become fluent in Styling vocabulary. Fashion acronyms explained and technical terms decoded.
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