Fashion Styling and Image Making

Learn how to develop your identity as a fashion stylist and create diverse forms of imagery for today’s dynamic fashion industry.

Lucinda Chambers

Lucinda Chambers

Fashion Stylist
Questions? Please contact us at

Course Overview

Fashion Styling and Image Making

Stylists are fashion’s gate-keepers, working alongside editors, designers, photographers, models and celebrities, and today the profession is more varied than ever. Take our self-directed course through the foundations of Fashion Styling and Image Making from one of the most renowned stylists in the world, Lucinda Chambers. Through 10 hours of exclusive video content and learning materials, gain an insight into the opportunities and skills required to establish yourself as a stylist. Study whenever you want and at your own pace, and receive your BoF Certificate upon completion. Watch the trailer to find out more. 

For Students:
  • Understand what it takes to work as a multi-faceted fashion stylist

  • Add to your academic education with industry insight

  • Gain an advantage in future internship and job applications

For Early Career Stylists:
  • Obtain a comprehensive overview of the styling ecosystem

  • Identify styling opportunities and processes

  • Enhance the skills you need to build your portfolio and influence

For Creative Professionals:
  • Gain invaluable insight of creative processes across platforms

  • Understand how styling is executed by top-tier creatives, publications and brands

  • Enhance your knowledge to develop your career further or prepare to change role

Your Tutor - Lucinda Chambers

Lucinda Chambers

For 36 years, Lucinda Chambers has been at the forefront of magazine publishing as fashion director of British Elle and British Vogue, where she held the position for 25 years and established long-lasting relationships with some of the world’s leading photographers, including Patrick Demarchelier, Nick Knight and Paolo Roversi. Throughout her career, she has also worked closely with fashion houses such as Marni, Prada, Jil Sander and Chanel, consulting on collections and advertising. Most recently, she styled Pharrell Williams and Imaan Hammam for the December 2017 cover of US Vogue.

Curriculum Summary

Course Overview

Lucinda Chambers has been at the forefront of fashion stylist for over 36 years, both as a fashion director at British Vogue and British Elle, and a consultant for Prada, Marni and Chanel. It all started by making earrings at art college, which sold in a London street market. This section introduces you to Lucinda and the lessons she’s learnt along the way.   

15 minutes 2x PDF 4x Video

1. The Role of the Stylist and the Skills You'll Need

This chapter outlines the role and significance of a fashion stylist in the wider industry, as a cultural gatekeeper, storyteller, talent spotter and curators of ideas. Lucinda Chambers shares her view on the key skills you need to succeed in today’s competitive industry.

1.3 hour 7x PDF 3x Quiz 3x Video

2. More Than Just Clothes: What Does a Fashion Stylist Do?

Lucinda Chambers outlines the variety of roles that a stylist can undertake, with a detailed study of styling for Editorial, Fashion Shows, Celebrities, Advertising, Brand Marketing and E-Commerce.

This section includes exclusive behind-the-scenes imagery of shows and shoots, as well as an in-depth case study at the luxury E-Commerce studio of

2.3 hours 8x Video 8x PDF 6x Quiz

3. Lights, Camera, Action: The Creative Team and the Shoot Process

In this chapter Lucinda emphasises the importance of collaboration between the stylist and the creative team.

It includes interviews with Lucinda Chambers’ key collaborators from across the fashion ecosystem including Shona Heath, Val Garland and Sam McKnight.

The chapter outlines in detail the processes behind shoots, and what needs to happen pre shoot and on-set to ensure a successful result.

1.7 hour 4x Video 4x Quiz 8x PDF

4. Trend-Spotting and the Creative Lightbulb Moment

Lucinda outlines how to identify trends and ideas, and reveals her creative processes, explaining concept development from first idea to finished shoot via mood boards, clothes boards and storyboards.

1.5 hour 7x PDF 3x Quiz 3x Video

5. The Practicalities of Styling: What You Need to Know

Here, Lucinda gives her guide to the rigour required in sourcing and selecting garments, honing the selection until it is the most direct embodiment of the original idea. The section includes a styling demonstration from Lucinda as well as a glimpse into the mythical ‘stylist’s kit’.

1.3 hour 7x PDF 4x Video 3x Quiz

6. Finding Your Voice in a Digital Age

What does it mean to be a stylist in a digital-first world, where everybody has a voice and the opportunity to deliver across multiple platforms? Lucinda gives her advice on developing a creative identity, the importance of interning and assisting, and how to navigate the freelance market.

The chapter includes a Q&A with Alex Carl, freelance fashion stylist and fashion director of RIKA Magazine, and Molly Haylor, fashion assistant to Lucinda Chambers, who has previously been at US Vogue.

1.3 hour 8x PDF 6x Video 4x Quiz

7. A Look Back on Your Learning

Key lessons and final words of advice from Lucinda.

5 minutes 3x PDF 1x Quiz 1x Video


An appendix of further reading to aid your learning.

10 minutes 1x PDF


Become fluent in Styling vocabulary. Fashion acronyms explained and technical terms decoded.

30 minutes 1x PDF

BoF Certification

Upon the successful completion of their selected BoF course, students will be granted access to their digital certification, which can be shared across all social networks and will identify their accomplishment to the international industry.

Join BoF Careers

Sign up to the largest global community of highly informed fashion professionals and access exclusive job opportunities. Create and receive personalised job alerts, quickly apply for jobs within the platform and track your applications, all in one place.

Boost your CV

Completing a BoF course demonstrates your dedication to enhance your fashion career. Include the course content and your level of achievement on your CV as employers actively seek candidates who demonstrate a commitment to knowledge development.

Add to Linkedin

Demonstrate your updated professional knowledge on LinkedIn by taking advantage of our seamless integration with LinkedIn - add your BoF course certification to your profile with the click of a button.

Questions? Please contact us at


Do you have a question about BoF Education? If so, please refer to our FAQs below. If you need further support, please contact us at

1. Eligibility, Enrolment and Registration

In order for us to deliver you the course securely, you do need to have a registered account with BoF. It will also help you to stay abreast of industry movements and current fashion affairs. You can register with our community here.

There is no age limit, though courses are self-directed so users must be able to take themselves through the process independently.

As many as you wish!

Not at the moment, but we are looking into this for the future.

Simple Select your course and follow steps to payment. Once you have purchased, you are immediately enrolled and have access to the course. You must be registered in order to buy a course. Register here.

2. Courses and Certification

E-learning is when all the course material is presented online for you. BoF courses allow you to learn at your own leisure and work studies into your own schedule.

No set skills are required, though we encourage beginners to enrol in our Masterclass courses and those with a foundation of experience and understanding to enrol in our Immersion courses.

Masterclass courses are entry-level, where no previous knowledge of the topic is required. Immersion is for those who are more educated in the topic and are looking to further develop their knowledge and understanding.

Each course varies, though you will learn through video tutorials, academic presentations, essential readings, learning activities, key references and fashion terms.

Once you have received your payment confirmation and completed enrolment, you will be able to access your course online. You can visit your course easily at any time — either access the course via the BoF website, where you will be directly rerouted to it, or use the email link you were sent after enrolling.

You are able to download the written course materials, but not the video tutorials.

At any stage you wish throughout the year — there are no limitations as all courses are self-directed to allow you to work around your schedules.

On completing the course, you will receive a BoF certificate that will be globally recognised by leading players in the industry. You will be able to download and share your certificate upon successful completion of your course.

If you do have questions please reach out to us

There are no time limitation, so you can learn at your own leisure.

Courses vary in length. Please look at each course overview page in order to better understand timings. You can view our full range of courses here.

BoF has carefully selected industry leaders and experts to teach each different course, according to their knowledge and experience.

All courses are self-directed, but we are here to help should you need support. Reach out to us at

We have designed these courses to be self-directed, so you can fit them around your schedules and work on them at any time, day or night.

Of course! We would encourage you to do so in order to develop your learnings and boost your skill set to stand out from others.

You will receive a BoF certificate which will be globally recognised by leading players in the industry.

You can view all available courses, or help influence future courses we produce here.

There are no exams in any of the courses. Instead, we assess your learnings with course relevant questions throughout each module, to make experience more useful.

3. Payment

Prices vary from course to course. Click here to view full range of courses and prices.

Payment is taken before you can begin your selected course.

Each course varies and some are led by industry leaders, though you will learn from video tutorials, academic presentations, essential reading, learning activities and fashion terms. BoF has also carefully selected industry leaders and experts to teach each different course, according to their knowledge and experience. You shall also be able to add your course certification to your Linkedin profile with a click of a button and of course include your level of achievement and course content on your CV.

After purchasing a course, we do not issue refunds. If you have further questions please reach out to us at

All major credit and debit cards are accepted via STRIPE, our payment provider.

If you are within the UK or EU and require a VAT receipt please contact us at