The Art and Science of Buying and Merchandising

Susanne Tide-Frater , Fashion Consultant / Brand & Strategy Director, Farfetch

The Art and Science of Buying and Merchandising

Susanne Tide-Frater , Fashion Consultant / Brand & Strategy Director, Farfetch
The Art and Science of Buying and Merchandising

Your Tutor - Susanne Tide-Frater

Susanne  Tide-Frater
Susanne Tide-Frater has a wealth of experience in product strategy and brand development. Beginning her career in Paris focusing on trend development, she then moved to take on strategic creative roles at leading fashion companies such as Selfridges, Harrods, Victoria Beckham and digital disruptor Farfetch.


It was the starting point for my career in fashion. It helped me prepare for my applications and job interview. I got a job as a merchandising assistant! – Course graduate
It gave me awareness of the very specific vocabulary of this field and an understanding of what I could expect in my future career. – Course graduate
I feel I really learnt something that I use daily at work. The course puts a theoretical and practical framework around working in fashion. – Course graduate

Who the course is for:
  • Professionals seeking to enhance their skillset to further their careers or prepare to change roles. 
  • Entrepreneurs looking to develop the skills you need to grow your business.
  • Students who want to strengthen their academic education with an industry-specific course and real life examples.
What you will learn:
  • Gain a comprehensive overview of Buying & Merchandising 
  • Receive invaluable advice on how best to balance big data and gut instinct
  • Understand how Buying & Merchandising is executed in best-in-class companies
How you will learn:
  • 7.5 hours of exclusive content, including 24 video tutorials from Susanne Tide-Frater.
  • Downloadable learning materials enable you to revisit key theories and concepts. 
  • Engaging activities and tests to put your learning into practice. 

Curriculum Summary

Questions on the curriculum or about buying multiple courses? Please contact

Course Overview

Understand the goals of the course and be introduced to your tutor Susanne Tide-Frater.

20 minutes 2x Video 2x PDF

1. Art vs Science – Buying and Merchandising

What does art vs science mean? Learn how buyers and merchandisers mix instinct with hard data to build product selections that customers actually want to buy. Understand how the roles of the buyer and merchandiser differ, and how they work together. 

1.3 hour 7x PDF 3x Video 2x Quiz

2. Future vs Past – Trend Prediction and Planning

Understand why the buying cycle dictates that buyers and merchandisers work on multiple seasons at once, highlighting the importance of trend forecasting and customer profiling.

1.3 hour 8x PDF 4x Video 4x Quiz

3. Gut vs Numbers – Sourcing and Selection

Understand the influence of trade shows and fashion weeks within the sourcing and selection process. Consider how best to plan your range, develop product and negotiate to get the best result.

1.3 hour 9x PDF 1x Survey 5x Video 5x Quiz

4. Depth vs Breadth – Allocation and Analysis

Get to grips with the thorough analysis required within a merchandiser’s role to allocate product correctly across points of sale. Understand the significance of the critical path.

1 hour 7x PDF 3x Video 3x Quiz

5. Inside vs Outside – Internal and External Challenges

New internal and external forces are challenging the status quo at all stages of the buying cycle, from sourcing to delivery. Understand the key areas including CSR and data-driven decision making.

1 hour 7x PDF 3x Video 3x Quiz

6. Summary

Solidify the key learnings from each chapter and gain invaluable career advice from Susanne Tide-Frater.

20 minutes 1x Survey 4x PDF 3x Video 1x Quiz

Thank you!

1x Article

Glossary of Key Terms

Become fluent in Buying & Merchandising vocabulary. Fashion acronyms explained and technical terms decoded.

30 minutes 1x PDF


An appendix of further reading to augment your learning.

20 minutes 1x PDF

BoF Certification

Completing a BoF course demonstrates your dedication to enhance your fashion career.

Boost your CV

Add this achievement to your CV, which employers will recognise as a sign of a motivated and ambitious applicant.

Add to Linkedin

Demonstrate your updated professional knowledge by adding your BoF course certificate to your profile with the click of a button.

Job Alerts

Join BoF Careers and receive the latest jobs in fashion straight to your inbox, by setting up a job alert here.

Questions? Please contact us at


Do you have a question about BoF Education? If so, please refer to our FAQs below. If you need further support, please contact us at

1. Eligibility, Enrolment and Registration

In order for us to deliver you the course securely, you do need to have a registered account with BoF. It will also help you to stay abreast of industry movements and current fashion affairs. You can register with our community here.

There is no age limit, though courses are self-directed so users must be able to take themselves through the process independently.

As many as you wish!

Not at the moment, but we are looking into this for the future.

Simple Select your course and follow steps to payment. Once you have purchased, you are immediately enrolled and have access to the course. You must be registered in order to buy a course. Register here.

2. Courses and Certification

E-learning is when all the course material is presented online for you. BoF courses allow you to learn at your own leisure and work studies into your own schedule.

No set skills are required, though we encourage beginners to enrol in our Masterclass courses and those with a foundation of experience and understanding to enrol in our Immersion courses.

Masterclass courses are entry-level, where no previous knowledge of the topic is required. Immersion is for those who are more educated in the topic and are looking to further develop their knowledge and understanding.

Each course varies, though you will learn through video tutorials, academic presentations, essential readings, learning activities, key references and fashion terms.

Once you have received your payment confirmation and completed enrolment, you will be able to access your course online. You can visit your course easily at any time — either access the course via the BoF website, where you will be directly rerouted to it, or use the email link you were sent after enrolling.

You are able to download the written course materials, but not the video tutorials.

At any stage you wish throughout the year — there are no limitations as all courses are self-directed to allow you to work around your schedules.

On completing the course, you will receive a BoF certificate that will be globally recognised by leading players in the industry. You will be able to download and share your certificate upon successful completion of your course.

If you do have questions please reach out to us

There are no time limitation, so you can learn at your own leisure.

Courses vary in length. Please look at each course overview page in order to better understand timings. You can view our full range of courses here.

BoF has carefully selected industry leaders and experts to teach each different course, according to their knowledge and experience.

All courses are self-directed, but we are here to help should you need support. Reach out to us at

We have designed these courses to be self-directed, so you can fit them around your schedules and work on them at any time, day or night.

Of course! We would encourage you to do so in order to develop your learnings and boost your skill set to stand out from others.

You will receive a BoF certificate which will be globally recognised by leading players in the industry.

You can view all available courses, or help influence future courses we produce here.

There are no exams in any of the courses. Instead, we assess your learnings with course relevant questions throughout each module, to make experience more useful.

3. Payment

Prices vary from course to course. Click here to view full range of courses and prices.

Payment is taken before you can begin your selected course.

Each course varies and some are led by industry leaders, though you will learn from video tutorials, academic presentations, essential reading, learning activities and fashion terms. BoF has also carefully selected industry leaders and experts to teach each different course, according to their knowledge and experience. You shall also be able to add your course certification to your Linkedin profile with a click of a button and of course include your level of achievement and course content on your CV.

After purchasing a course, we do not issue refunds. If you have further questions please reach out to us at

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