The Art and Science of Buying and Merchandising

Susanne Tide-Frater , Fashion Consultant / Brand & Strategy Director, Farfetch

The Art and Science of Buying and Merchandising

Susanne Tide-Frater , Fashion Consultant / Brand & Strategy Director, Farfetch
The Art and Science of Buying and Merchandising

Your Tutor - Susanne Tide-Frater

Susanne  Tide-Frater
Susanne Tide-Frater has a wealth of experience in product strategy and brand development. Beginning her career in Paris focusing on trend development, she then moved to take on strategic creative roles at leading fashion companies such as Selfridges, Harrods, Victoria Beckham and digital disruptor Farfetch.

Testimonials

It was the starting point for my career in fashion. It helped me prepare for my applications and job interview. I got a job as a merchandising assistant! – Course graduate
It gave me awareness of the very specific vocabulary of this field and an understanding of what I could expect in my future career. – Course graduate
I feel I really learnt something that I use daily at work. The course puts a theoretical and practical framework around working in fashion. – Course graduate

Who the course is for:
  • Professionals starting out in the industry or looking to change roles.
  • Entrepreneurs looking to understand the core skills needed to grow a business.
  • Students who want to strengthen their education with an industry-specific course and real life examples.
What you will learn:
  • Gain a general understanding of the core Buying & Merchandising functions.
  • Receive invaluable advice on how best to balance big data and gut instinct.
  • Understand how Buying & Merchandising is executed in best-in-class companies.
How you will learn:
  • 7.5 hours of exclusive content, including 24 video tutorials from Susanne Tide-Frater.
  • Downloadable learning materials enable you to revisit key theories and concepts. 
  • Engaging activities and tests to put your learning into practice. 

Curriculum Summary

Questions on the curriculum or about buying multiple courses? Please contact education@businessoffashion.com

Course Overview

Understand the goals of the course and be introduced to your tutor Susanne Tide-Frater.

20 minutes 2x Video 2x PDF

1. Art vs Science – Buying and Merchandising

What does art vs science mean? Learn how buyers and merchandisers mix instinct with hard data to build product selections that customers actually want to buy. Understand how the roles of the buyer and merchandiser differ, and how they work together. 

1.3 hour 1x Article 6x PDF 3x Video 2x Quiz

2. Future vs Past – Trend Prediction and Planning

Understand why the buying cycle dictates that buyers and merchandisers work on multiple seasons at once, highlighting the importance of trend forecasting and customer profiling.

1.3 hour 7x PDF 1x Article 4x Video 4x Quiz

3. Gut vs Numbers – Sourcing and Selection

Understand the influence of trade shows and fashion weeks within the sourcing and selection process. Consider how best to plan your range, develop product and negotiate to get the best result.

1.3 hour 1x Article 8x PDF 1x Survey 5x Video 5x Quiz

4. Depth vs Breadth – Allocation and Analysis

Get to grips with the thorough analysis required within a merchandiser’s role to allocate product correctly across points of sale. Understand the significance of the critical path.

1 hour 6x PDF 1x Article 3x Video 3x Quiz

5. Inside vs Outside – Internal and External Challenges

New internal and external forces are challenging the status quo at all stages of the buying cycle, from sourcing to delivery. Understand some of the key areas including CSR and data-driven decision making.

1 hour 6x PDF 1x Article 3x Video 3x Quiz

6. Summary

Solidify the key learnings from each chapter and gain invaluable career advice from Susanne Tide-Frater.

20 minutes 1x Survey 4x PDF 3x Video 1x Quiz

Thank you!

1x Article

Glossary of Key Terms

Become fluent in Buying & Merchandising vocabulary. Fashion acronyms explained and technical terms decoded.

30 minutes 1x PDF

References

An appendix of further reading to augment your learning.

20 minutes 1x PDF

BoF Certification

Completing a BoF course demonstrates your dedication to enhance your fashion career.

Boost your CV

Add this achievement to your CV, which employers will recognise as a sign of a motivated and ambitious applicant.

Add to Linkedin

Demonstrate your updated professional knowledge by adding your BoF course certificate to your profile with the click of a button.

Job Alerts

Join BoF Careers and receive the latest jobs in fashion straight to your inbox, by setting up a job alert here.

Questions? Please contact us at education@businessoffashion.com

FAQs

Do you have a question about BoF Education? If so, please refer to our FAQs below. If you need further support, please contact us at education@businessoffashion.com.

1. Eligibility, Enrolment and Registration

There are two ways to purchase a course.

  1. Purchase one course for $195 (or equivalent in your local currency)
  2. Gain access to all courses with a BoF Professional Membership for $240 annually (or equivalent in your local currency)

Yes. Before purchasing the course, you will be asked for basic information in order to register an account with BoF.

No, you don’t have to be a BoF Professional Member to purchase a course. However, if you are a BoF Professional Member, you have access to all online courses from BoF Education as part of your subscription.

There is no age limit. This self-directed course can be taken at any stage of your career.

As many as you like. If you are a BoF Professional Member, you have access to all courses from BoF Education as part of your subscription.

If you purchase a BoF Professional Membership, you can access all courses from BoF Education as part of your subscription.

To purchase one course, simply select your course, press ‘Purchase Now’ and follow steps to payment. You then immediately have access to the course.

If you are a BoF Professional Member, all courses are available to you by, pressing ‘Enrol Now’ to access. Please email professional@businessoffashion.com if you have any problems.

At any point, from anywhere. The courses are entirely online so you can learn at your own pace and around your own schedule. You are able to start immediately after purchase or at your next convenience and there is no deadline to complete.

If you are a BoF Professional Member accessing the courses, you have access for as long as your subscription is active.

  1. If you buy a single course you will retain access to the material while the course is available on BoF.
  2. If you are a BoF Professional Member, you will have access to the course material for as long as your subscription is active.

2. Courses and Certification

You will learn through video tutorials, academic presentations, essential readings and learning activities.

You are able to download any written course materials, including all academic presentations and extra reading. The video tutorials are not available to download.

  1. If you buy a single course, there is no time limit, you can progress at your own pace and you will retain access to the material while the course is available on BoF.
  2. If you are a BoF Professional Member accessing the courses, you have access for as long as your subscription is active.

You will receive a BoF digital certificate. This certificate can be automatically added to LinkedIn or other social media, and can be listed on your CV or resume. You are also able to download and print your certificate if you would like to.

No, BoF courses are not accredited at the moment.

There are no exams in any of the courses. Throughout the courses there are short quizzes which help reinforce your learning.

3. Payment

Payment is taken before you can begin the course.

After purchasing a course, we do not issue refunds. If you have further questions please reach out to education@businessoffashion.com

You can cancel your BoF Professional membership at any point throughout the year to cancel renewing for the following year. The annual payment for the first year will be taken at point of purchase and you will retain access until this expires. Please refer to our T&C’s for more information on annual subscriber cancellation.

All major credit and debit cards are accepted.

If you are within the UK or EU and require a VAT receipt, please contact education@businessoffashion.com.