The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

#BoFLIVE: What Makes the Perfect Influencer Collaboration?

A step further than a standard campaign, influencer-brand product collaborations connect with new and established audiences and are financially beneficial to both parties involved — and they’re becoming an increasingly effective tool in a brand’s marketing arsenal. Exclusively for BoF Professional members, a host of experts break down what it takes to create a successful influencer-brand collaboration.

BoF Team

29 April 2021

In Partnership With

Tuesday, 4 May at 16:00 BST / 11:00 EDT

Featuring Caroline Wright Turnipseed, Founder, CWT Consulting Group; Raissa Gerona, Chief Brand Officer, Revolve; Venita Aspen, Content Creator; Alexandra Mondalek, Senior Editorial Associate, BoF, in conversation with Lauren Sherman.

To prepare for the upcoming webinar:

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