The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The fashion industry is taking note of Gen-Z’s inexorable rise. This cohort, aged between 12 to 25, will increasingly influence cultural trends and move economies. As a digitally native and notably well-informed generation, Gen-Z places a high value on authenticity. For brands, this means aligning action with stated values and creating loyalty through engaging communities.
But it remains to be seen if brands and retailers are making the right assumptions about Gen-Z. In the latest #BoFLIVE event, BoF’s director of research and analysis, Diana Lee, and senior research lead, Benjamin Schneider, spoke with Anurag Banerjee, CEO and founder of insights firm Quilt.AI; Craig Brommers, CMO of American Eagle and Shaina Zafar, co-founder and CMO of Gen-Z marketing agency JUV Consulting
The conversation drew on analysis from BoF insights’ latest report on Gen-Z’s approach to fashion, outlining the six key Gen-Z personality clusters and the implications for the fashion industry, including how this generation is changing the way companies relate to consumers.
This #BoFLIVE event was based on ‘Gen-Z and Fashion in the Age of Realism” — BoF Insights.’ Click here to read the full analysis.
After years of flat sales, the VF Corp.-owned shoemaker is looking to clarify its sometimes muddled image with consumers. On deck: product innovation, buzzy collaborations and more apparel.
BoF Careers provides essential sector insights for fashion professionals in retail this month, to help you decode fashion’s retail landscape.
Aviator Nation’s pricey sweatpants and cashmeres had a cult following before they were swept up in the “dopamine dressing” phenomenon. Now, founder Paige Mycoskie – still the brand’s only shareholder – is ready to see just how big her vision for California surfer cool can get.
Small stores can remain competitive by scaling their private labels, testing new store concepts, and offering brands consumers can’t find on Farfetch or in Selfridges.