The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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Created by BoF’s journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting resources, designed to deliver key learning outcomes on critical industry topics.
The fashion industry is taking note of Gen-Z’s inexorable rise. This cohort, aged between 12 to 25, will increasingly influence cultural trends and move economies. As a digitally native and notably well-informed generation, Gen-Z places a high value on authenticity. For brands, this means aligning action with stated values and creating loyalty through engaging communities.
But it remains to be seen if brands and retailers are making the right assumptions about Gen-Z. In this Masterclass, BoF’s director of research and analysis, Diana Lee, and senior research lead, Benjamin Schneider, spoke with Anurag Banerjee, CEO and founder of insights firm Quilt.AI; Craig Brommers, CMO of American Eagle and Shaina Zafar, co-founder and CMO of Gen-Z marketing agency JUV Consulting.
The conversation drew on analysis from BoF insights’ report on “Gen-Z’s approach to fashion,” outlining the six key Gen-Z personality clusters and the implications for the fashion industry, including how this generation is changing the way companies relate to consumers.
Find out what makes Gen-Zers so unique and crucial to the fashion industry in the latest BoF Insights report. Co-created with Gen-Zers as well as a host of fashion and social media experts, we unpack what this generation expects from fashion today, and tomorrow.
The BoF Insights team shares details from their recent report on why these young consumers are so crucial to the success of the fashion industry — and what brands can do to woo them.
The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.
Richemont, owner of jeweller Cartier, said on Wednesday it would not inject any cash into online luxury retailer Farfetch, following a report that the latter was exploring going private.
Consumer spending over Thanksgiving Weekend may have exceeded expectations, but shoppers may be stretching their wallets too thin, analysts say.
A small but growing online fashion community is practising a more critical form of consumption, marrying the quiet luxury trend with a desire for value and environmentally responsible products.