The Business of Fashion

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#BoFLIVE: The Pitfalls of Marketing Your Fashion Brand as ‘Sustainable’

Fashion’s favourite term means everything and nothing, creating confusion and potential liabilities for the brands that want to be seen as environmentally friendly. Exclusively for BoF Professional members, a host of experts discuss the trouble with ‘sustainable’ marketing.

BoF Team

10 June 2021

Tuesday, June 15 at 16:00 BST / 11:00 EDT

Featuring Maxine Bedat, Founder & Director, New Standard; Institute Aja Barber, Writer, Stylist & Consultant; and BoF’s Chantal Fernandez in conversation with Brian Baskin.

To prepare for the upcoming webinar:

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In This Article

Topics

Sustainability

Better Cotton to Expand Due Diligence After Brazil Deforestation Investigation

Fashion’s biggest sustainable cotton certifier said it found no evidence of non-compliance at farms covered by its standard, but acknowledged weaknesses in its monitoring approach.

Chanel’s Latest Legal Battleground: Upcycling

As they move to protect their intellectual property, big brands are coming into conflict with a growing class of up-and-coming designers working with refashioned designer gear.

Fashion’s Virgin Plastic Problem

The industry needs to ditch its reliance on fossil-fuel-based materials like polyester in order to meet climate targets, according to a new report from Textile Exchange.

Are H&M and Zara Harming Forests in Brazil?

Cotton linked to environmental and human rights abuses in Brazil is leaking into the supply chains of major fashion brands, a new investigation has found, prompting Zara-owner Inditex to send a scathing rebuke to the industry’s biggest sustainable cotton certifier.