The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Limited tickets are available to join us in New York on March 22 for the BoF Professional Summit – New Frontiers: AI, Digital Culture and Virtual Worlds. Click here to purchase your ticket now.
TikTok is one of the fastest-growing social media networks in history with more than one billion monthly active users. How can fashion brands credibly and effectively engage with top TikTok talent — and what does a successful campaign look like?
Join us at our next in-person and digital event: BoF Professional Summit: New Frontiers in Fashion and Technology to examine these topics with leading TikTok creators and brand executives. Limited tickets are available to attend in person in New York — or join the global livestream, available to BoF Professional All-Access members. The BoF Professional Summit is presented by Coinbase.
BoF has gathered two of TikTok’s most pivotal creators to pull back the curtain on what truly drives success on the platform, including:
BoF Professional Summit: New Frontiers in Fashion and Technology
Wednesday May 4, 2022 - The Times Center, New York
09:00 to 09:30 EDT: Arrivals & Coffee
09:30 to 13:40 EDT: Content Sessions
13:40 to 14:00 EDT: Exclusive Q&A session
14:00 to 15:30 EDT: Networking Lunch (included in ticket price)
Join us at The Times Center in New York on May 4. Space is limited: purchase your ticket today. Unable to join us in person? The full summit will also be livestreamed for All-Access Professional Members. Register Now.
The BoF Professional Summit is made possible in part through our partners Coinbase, McKinsey & Company, Joor, Brandlive and The Invisible Collection.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.