default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Praying at the Altar of Y/Project

As a young master, Glenn Martens deserves kudos, even more so because he is not screaming for attention.
By
  • Angelo Flaccavento

PARIS, France — After last season's Santa Maria Novella cloisters extravaganza at Pitti, Glenn Martens must have still been in clerical mode. Or something like that.

Understandably, as there is something marvellously soothing and also elevating about staging a show in a church. Today, Y/Project took over the Oratoire du Louvre, in the middle of the afternoon, and the natural light gave a glow to a collection that, while being consistent to the codes and the technicalities that define the identity of the brand, marked a further step forward, towards a new classicism.

Well, classicism à la Y/Project: twisted to the point of perversion, technically speaking. The creative process for Martens is steeped in construction, not in the illusionism of styling: that's what makes him a creative force to be reckoned with. But he is also very good at image making: he has invented an easy to identify kind of man, a sort of outlaw with an elegant swagger, a suburban dandy with a grin. This season, this character was looking particularly dapper, decked in tailored pieces that never ceased to morph, mould and liquify. Martens has a way of capturing movement and opening the possibilities of cloth that is unique. As a young master, he deserves kudos, even more so because he is not screaming for attention.

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

From where aspirational customers are spending to Kering’s challenges and Richemont’s fashion revival, BoF’s editor-in-chief shares key takeaways from conversations with industry insiders in London, Milan and Paris.





view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional - How to Turn Data Into Meaningful Customer Connections
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional - How to Turn Data Into Meaningful Customer Connections