Il Makiage announced the acquisition of Voyage81, which owns patented technology that enables hyperspectral imaging capabilities on smartphones, allowing users to see in the ultraviolet and infrared wavelengths. The technology can be utilised in the beauty industry to perform various types of analysis on skin and hair.

The acquisition of Voyage81, which recently completed its first funding round, is the second technology company the brand L Catterton-backed beauty brand has purchased. In November 2019, it acquired AI and data science startup NeoWize.

“Combining Voyage81′s physics-based algorithms with Il Makiage’s existing data science team and utilizing the company’s one billion+ data points and unprecedented daily incoming data flow, will further boost our AI vision capabilities,” said co-founder Dr. Boaz Arad. “Thus, I strongly believe that together we can conquer the next frontier in the beauty and wellness industries – creating a technological advantage that will be next to impossible to match.”

Learn more:

Beauty’s Inclusivity Movement Has Sparked a Shade-Matching Arms Race

Brands are scrambling to develop a diverse range of foundation pigments so they can tout their inclusivity, but there’s a new problem: how do these labels ensure their customers find the right shade?